Whether you are a new blogger in the
market or a well-established company, everyone needs to optimize
their web pages, also the blog posts, to make their online presence
more prominent. And for that, SEO is the best tool as it helps your
visitors and customers search your products, services and even brand
on the search engines like Yahoo and Google.
But, it can be a little over-whelming
as well as a tricky tactic to master the updates of Google. How will
you get to know what you need to optimize and how? What changes will
matter and what changes won’t? Being confused is not common amongst
the inbound marketers. Here are some ways how to optimize your blog
posts for the keywords you mostly care:
- Inclusion of Long-Tail Keywords
If you are a frequent reader, you would
read blogs online which include tons of search keywords. Those
bloggers are living with a myth that inclusion of more search
keywords means higher rankings. Instead, it will damage your SEO as
search engines understand who is using SEO decently and who is
keyword stuffing. Keyword stuffing basically means including search
keywords as much as possible into blog posts with just a sole purpose
to gain higher rankings in organic search.
Also, including many search keywords in
your blog posts doesn’t make a good reading experience. You should
use keywords in such a way that it does not feel unnatural or
pressed. Taking an average of 1-2 keywords per blog post is advisory
as it will maintain your quality and also the ranking.
- Focusing on Keywords at Specific Parts of Blog Post
As you have got the idea about the
inclusion of search keywords, it’s time to incorporate these
keywords in right places of a blog post. Do you know what are the
most important places where search keywords will actually help you in
rankings? Well, there are 3 essential places where you should try:
- Headers & Body
- Title
- URL
- Making Blog Mobile-Friendly
Since April 2015, Google has shown it’s
love towards the mobile-friendly websites and blogs. Google revealed
that most of the people use the search engines on their mobile phones
instead of using on desktops or laptops. Today, everyone is on the
move and they are in the need of mobile-friendliness. So, if you have
not been focused on optimizing your blog for a better mobile
experience, you better start working on it!
Summary
So, here we are!
All the above-listed points help you to optimize your blog posts
using SEO. After following these seo services india, your blog posts will surely get better
ranking online.
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