Reasons For The Necessity Of Search Engine Optimization

The success of your online business depends on your visibility online and therefore there is no way you can ignore the fact that you need someone that can spread the word about what your business is all about. Search Engine Optimization also known as SEO is a necessity if you want you to get found online and these services play a vital role to your business and its success online. A Search Engine Optimization company will help boost your business through gaining increased visibility which in turn will help your bottom line. The process of SEO is undertaken by digital marketing professionals at a Search Engine Optimization companywho will optimize your site through adding or changing the content, headings, tags, linking and so on within your website which will lead to higher rankings within the search engines. Here, we take a quick look at some of the reasons why Search Engine Optimization services are an important factor for your online.

✓ Don’t Get Lost in the Crowd
You are not the only one out there that wants to lure online customers so you need to prepare for the tough online competition. There are thousands if not millions of online stores and sites that offer similar products or services which means that customers have more options to choose from. By opting for a good Search Engine Optimization company, you can be sure that your business is not lost in the crowd and consumers are able to find your products and services. Keep in mind, that SEO is a time-taking process and results are not achieved overnight so be patient as your patience can be handsomely rewarded. With Search Engine Optimization services, your business is able to gain increased exposure and you can tap into a large customer base.

✓ Content Is Key
The content on your site will is a critical factor for success and you need a Search Engine Optimization company that will help you with the right amount of content and keywords. Any good Search Engine Optimization company knows how to make use of keywords to push your site up the page ranks within Google and other popular search engines. Higher rankings will therefore allow you to get more online exposure and more traffic to your site. A Search Engine Optimization company can also handle the editing, copywriting and keyword research analysis to ensure that your site has not only the right content but also the right amount of it. It is necessary not only to add content once but continuously update your content to keep readers coming back for more by creating sections such as Blog, News and so on. Fresh unique content is the most important factor when it comes to a successful SEO strategy.

✓ Research & Analysis
It is important that you keep a close watch on the traffic and what kind of content is driving your site further up the rankings. With the help of a Search Engine Optimization company you can get all the necessary information so that you can have complete control over your online presence. A Search Engine Optimization company can provide you with all the reports, analysis and research that you need to take your business to the next level. When it comes to your online strategy, it is critical that the necessary research and analysis is undertaken so that you know exactly what you need to do to increase your rankings. For example, taking a look at the competition and seeing what factors are helping them rank higher within the search engines will help you see what is working or what is not working. Like any strategy, the more preparation that you do, the better off you will be for battle.

✓ Improved Return of Investment
A Business is all about investment and profit and therefore you need a Search Engine Optimization company that can guide you to get a better profit on the investment that you are making. You need to ensure that your website attracts more customers gradually and that you get more visitors that can use your products or services that you are offering. Working with the correct Search Engine Optimization company, you can reach out to a larger audience on the Web and offer them your products or services. This will allow you to in turn get more customers and help your bottom line.

Summary
If you have a business online, it is vital that you are using the services of a good Search Engine Optimization company that can help you flourish online. No matter what your size, a good SEO company can help you succeed with the right mix of content, technical expertise and strategy. The bottom line is that if you build a website and expect people to find it atomically, that will not happen. Ensure that any Search Engine Optimization company you choose has an ethical white hat approach to SEO as this will give you long term benefits. Any haphazard, shortcuts or black-hat SEO techniques may yield you quick results but in the long term will get you penalized if not banned on the search engines. SEO is not a one-time activity but rather an ongoing approach that needs the necessary time and patience to yield the best results. Make sure that the Search Engine Optimization company you choose to work with has the experience, expertise and portfolio of results to deliver what you are looking for. You need to feel confident in the abilities of the company you are working with and comfortable with the strategy that they are executing as it will be the difference between success and failure online. If you are looking for a forward-thinking reliable Search Engine Optimization company that can deliver you great results, please feel free to reach out to the team at Mind Digital Group.

Reference:-https://www.minddigital.com/reasons-for-the-necessity-of-search-engine-optimization/

Power Of SEO And Social Media For Your Business

Building a business website or an Ecommerce website is the first step in a long process. Once the website is up and running, you need to market the website to potential customers to grow your business. Organic Search Engine Optimization (SEO) is one of the best ways to increase the visibility and profile of your website.

SEO Services
SEO service providers are professionals who provide SEO services to improve the ranking of business and individual websites in the organic search results of search engines. Ethical SEO service providers usually won’t promise stuff such as number one rankings on search engine result pages (SERPs). Rather, they will promise to audit your website, its link profile and suggest improvements including off-page and on-page optimization, addition of Schema.org markup or any other relevant suggestions.

Advantage of Offshore SEO Services
You can access cost-effective professional SEO Services by opting for offshore SEO Services. SEO professionals at offshore SEO service companies bring a lot of depth in terms of experience and can help your business without breaking the bank.

Staying on Top of Google Algorithm Changes
As the major and dominant search engine in the world, whatever changes are made by Google has a big impact on websites as every website wants to figure at the top of Google search results. There is no better way to grow your business than to feature consistently on Page 1 of Google search results. And Google keeps making numerous changes to its algorithms — Google Penguin, Google Panda and Google Hummingbird are just a few of them.

With Google Penguin, link schemes are no longer kosher. Those sites that follow such ‘black-hat’ SEO techniques will get punished by Google with lower rankings in search results. From the first announcement on April 24, 2012, the latest Penguin updates are Penguin 5 a.k.a. Penguin 2.1 released on October 4, 2013. Similarly, Google Panda — named after a Google engineer Navneet Panda rather than the famously cute bear — search engine ranking algorithm updates are aimed at lowering the rank of “low-quality sites” and show only high-quality sites at the top of the search results. All of these updates need to be monitored by theSEO services company you are working with.

The Google Panda patent granted to Google in 2014 talks about a ratio which affects the ranking of an entire site or a specific section. Google Panda negatively ranks sites with duplicate content or poor quality content. One more set of changes to its search algorithm wrought by Google is known as the Google Hummingbird. This is about Google search using synonyms and contexts. This is Google’s move in the direction of conversational search and natural language search or semantic search. This will help improve how search queries are parsed — especially when queries are put to search engines in the form of actual sentences that humans speak or write. This is tied to the increasing use of mobile devices which has led to an increase in voice search which tend to be more like actual sentences. For example, a query such as ‘how old is Barack Obama?’ is an example of a conversational search query which Google is able to interpret and answer accurately. Google Hummingbird is also tied to the expanded use of Google’s new Knowledge Graph. These are all things a company that is providing you SEO services can help you with.

Staying on Top of Digital Marketing, Social Media Marketing & Content Marketing
To beat the competition, marketing is an absolute must. Marketing can come in many forms — there are the traditional forms of marketing such as print and TV and there are digital or online marketing options. For Ecommerce websites and online businesses, digital marketing offers a way to reach out to potential customers in an efficient and cost-effective manner. Clearly, there is no need to pay $4 million for a Super Bowl half-time ad lasting 30 seconds if you are a small online business focused on selling hiking equipment or adventure sports gear.

While there are effective paid online marketing options such as PPC marketing, paid video ads, Facebook advertising and so on, these are usually short-term in nature with short-term targets in mind. On the other hand, Social Media marketing and content marketing can be conducted with long-term benefits in mind. The company that is providing you SEO services can also help you with Social Media as well.

Social Media marketing (SMM) is of course free and it is up to individuals online businesses to leverage the multiple Social Media platforms such as Facebook, Twitter, Pinterest, Instagram, etc. Depending on your business vertical, you should formulate a Social Media marketing strategy with focus on the right Social Media marketing platforms. You may choose to focus on Twitter to run campaigns to promote an event or a product while you may choose Facebook to share updates with those who like your Facebook page.

Facebook is better for image-oriented content as is Pinterest and Instagram while Twitter lets users get in touch with the business swiftly. But when users make complaints via Social Media, then it is up to the business to respond to those complaints swiftly and in a business-like fashion. Social Media can often be a double-edged sword as various Social Media blunders committed by various businesses over the years has shown. By strategic outsourcing of Social Media marketing to SMM professionals via SEO service providers, companies can get powerful benefits of Social Media marketing at very competitive prices.

Since Google is giving greater value and higher rankings to sites with great and original content, it makes sense for websites to upload good quality content to their official blogs. These blog posts can also be shared via the official Facebook and Twitter accounts. This information sharing improves the value of the brand if the site becomes known as an authority on a given topic and a go-to source of meaningful information. Popular blog posts get widely shared on Social Media and smart videos can go viral via YouTube. To promote a business, you can create a smart 30 second YouTube video that has a clever take on a boring topic such as airline safety videos or a video that is somehow funny or catchy. Think of the Game of Thrones and House of Cards mash up video or the toughest job in the world video or 20 strangers kissing video. Each was unique in some way or the other and got millions of eye balls.

Conclusion
Of course, all of this Social Media marketing, content marketing, as well as viral videos are free. Businesses just have to be creative enough in a fiercely competitive world where YouTube is full of billions of hours of cute cat videos and cute smiling babies. By outsourcing some of this Social Media marketing and content marketing effort to experienced professionals at Indian digital marketing companies, businesses can get world-class SEO Services at cost-effective prices.

Reference:-https://www.minddigital.com/power-of-seo-and-social-media-for-your-business/

Search Engine Optimization To Increase Your Web Traffic

The Internet and Ecommerce world has boomed faster than anyone ever could have imagined. As a result of this massive online boom, online business owners want to be front and center when people are searching for the products or services that they offer within the search engines. This has led to a huge increase in demand for SEO (Search Engine Optimization) service providers across the world. SEO is known as a technique or tactic in which you optimize your website so that its ranking high within the search engines such as Google, Ask & Bing. Factors such as content, tagging, user-flow, page-speed and many more aspects affect how your website ranks within the search results. Below, we will go through some of the reasons why and how SEO services providers can help your business:

✓ Increase Visibility
They are more than a billion Internet users across the globe today and a majority of them are using search engines to find products or services. As a result, if you work with a capable SEO services provider, you can increase your rankings online. This will increase the traffic and visibility you have on your website which will in turn increase your customer base. By working with an SEO services provider, you can increase the visibility that your business has across the world.

✓ Target Your Audience
If you have a business large or small, you also have a target audience which can be tapped into. When you work with a capable and experienced SEO services provider, they can target the type of customers you are looking for through the extensive keyword research they conduct as well as the SEO techniques they employ when working on your website. This will again generate you more web traffic and new customers to your website.

✓ Free Traffic
SEO is not easy by any means and is not something that will generate your results instantly. Content is king when it comes to SEO as I am sure you have heard a million times by now in the world of SEO. It takes time, effort and consistency to increase your organic rankings within the search engines. However, once your website is ranking high within the search engines, you will generate unlimited traffic at absolutely no cost. When you compared it to other forms of advertising, it can be very beneficial as it won’t cost you a penny. The SEO services provider you work will be able to guide you and help you increase your rankings within the search engines through the various techniques that they will deploy when working on your website.

Summary
The world of SEO is not easy to navigate and can be quite daunting to say the least. One of the biggest challenges when working with an SEO services provider is to choose a partner that has the experience and expertise to deliver you higher rankings for your website. Ensure that the partner you choose only follows white-hat ethical SEO practices as if they don’t, you can suffer drastic consequences. Conduct the necessary due diligence and reference checks before starting any work so that you are working with a trusted/ethical SEO partner. If you are looking for an experienced, capable, ethical and results-driven SEO services provider, please feel free to reach out to the team at Mind Digital Group for any of your SEO or digital marketing needs.

Reference:-https://www.minddigital.com/search-engine-optimization-increase-web-traffic/

Search Engine Optimization Is Not Rocket Science

Some treat Search Engine Optimization as a sort of “dark arts” that only a few enlightened individuals or “insiders” understand and are privy to. The truth is quite the opposite of course. Those who promise the moon or claim to have access to secret SEO recipes that will do wonders to a website’s search ranking are more likely than not peddling alchemy.

If a Search Engine Optimization expert, for example, claims to have some special knowledge about the inner workings of Google’s algorithms, they might as well be claiming to be able to foretell the future like assorted astrologers or Nostradamus. The sad reality is that there is no mystery about the Bermuda Triangle. Neither the Loch Ness Monster nor the Abominable Snowman (or the Yeti) exist.

So, let us enumerate the boring facts of Search Engine Optimization for all to see as its no rocket science. Yes, you can hire a company to help you and you should actually if you don’t have the time or are not clear about what SEO is:

1. Google’s algorithms are Google’s. No outsider has access to them. What the very best SEO professionals do is plough through Google’s old patents as they relate to search rankings. Of course, Google’s algorithms may have evolved or changed in the duration since the filing of those patents. Google did not become such a near-monopoly power in search by staying static.

2. Some SEO professionals keep playing with Google search and keep noting the changes — subtle and major — and then try to infer the cause behind them. Often times, Google itself will reveal the reasons — that it was a Panda update or a Penguin update or some such thing. Of course, neither does Google reveal the precise nature of those updates (or changes) nor do the Search Engine Optimization experts pontificate with any confidence about the nature of those Google algorithm changes.

3. There are no quick shortcuts that can be adopted to see a quick jump in search rankings no matter how great an SEO expert claims he or she is. Depending on how heavily searched a keyword is, the more difficult it will be to get a website to rank for those keywords in a short time frame. Which of course indicates the importance of long-tail keywords. If you aim to get higher search rankings for longer keywords, then you are more likely to succeed in your SEO strategy.

A few examples follow to illustrate long tail keywords and take the mystery out of that long tailed beast …
Suppose you spot an untapped opportunity of pent up demand for Harley Davidson bikes in Wichita, Kansas and you decide to start a rental service company that rents out Harleys by the hour, per day and per week. Once you get your physical infrastructure up and running in Wichita, you should book a domain such as wichitaharleyrental.com or harleyrentalwichita.com or some other variation on that theme. The title of the website should be something along the lines of: ‘Harley Davidson bike rental, Wichita, Kansas’ or ‘Wichita, Kansas Harley Davidson bike rental.’ Yes, Search Engine Optimization strategy and long-tail keywords are made of such mundane (if not quite obvious) stuff!

Similarly, if you think the folks in Wichita really want to try out Tesla Model S electric vehicles, you could set up a similar entrepreneurial venture after you get hold of a sufficient number of Model S cars from Tesla. Your domain for this venture should be something along the lines of ‘teslarentalwichita.com’ or ‘wichitateslarental.com.’ The Title of the website will be (and no prizes for guessing this): ‘Tesla Model S rental, Wichita, Kansas’ or ‘Wichita, Kansas Tesla Model S rental.’

Using Social Media for Improving SEO
If you want to rank for those keywords — Harley bike rental, Wichita or Tesla Model S rental, Wichita — you will need to have those words on your website. To spread the word about your business, you need to create a presence on different Social Media platforms — after all everyone in Wichita and elsewhere is spending hours after endless hours on Social Media sharing, commenting, socializing, scheming, dating, reminiscing, celebrating, posting photos of their marriage anniversary celebrations and so on — a Facebook account is a must and you will also need a Twitter account, probably a Pinterest account (those Harleys and Model S cars photograph really well!), and an Instagram account too.

And then you share stuff — or updates about your business — on those Social Media accounts. No point in creating them and then keeping them idle. Be regular and diligent in posting to all the Social Media accounts. Better still, develop a posting calendar or schedule for your Social Media marketing plans.

Post to Facebook in the mornings and tweet a few times every day; the Pinterest updates can happen over the weekend. Oh, and keep tabs on how your Social Media marketing activities are doing by using Google Webmaster Tools. This, when integrated with (or connected to) your website will tell you how many visitors came to your website from different sources such as those Social Media platforms where you posted links to your website. You will get very informative data from Google about the sort of browsers folks use, whether the visitors were from Wichita, Kansas or Okinawa, Japan. Hey, may be a native of Kansas is posted in Japan at the moment, you know, and is searching for a Harley rental company or Model S rental company in his home town and found you as a result of your Social Media marketing activities.

And you will learn also about whether your website visitors were using Google Chrome, Apple Safari or Mozilla Firefox. Armed with so much knowledge — and also whether your visitors used mobile devices such as Apple iPhones or iPads or Samsung’s myriad phones and tablets powered by the Android operating system or some other exotic (or ancient) technology — you will be better placed to tweak your own strategies.

Blogging Helps Your Search Engine Optimization Efforts
While SEO will help your website ranking and improve your position in the organic search results, this is a slow process. You should definitely get your blog up and running. If your website is built using WordPress, getting the blog up is as simple as adding a page to your website. On this blog, you can talk about all sorts of stuff that relate to your business. You can post pictures or write about the features of Harleys and Model S cars and how EVs are environment friendly and how the Model S accelerates like a rocket because it has immense torque and how it delivers all its torque instantaneously as you floor the peddle. Hey, it’s a fact that electric motor-powered cars (like the Tesla Model S is) do have tremendous acceleration and they don’t experience any lag at all that is associated with gasoline or diesel-powered cars; so, you should definitely stress this fact as you try to persuade folks in Wichita to rent your cars.

Google loves content and one of the best ways to increase the results you are getting with your Search Engine Optimization strategy is to blog as this will increase the frequency and amount of content your are sharing. This will in turn also give you the ability to share your blogs through your Social Media activities that you are running as well so it’s a win-win for both your SEO and Social Media marketing making it a no-brainer.

Conclusion
Search Engine Optimization is simple really. It’s intuitive. SEO should be pursued as a natural extension of a website. It’s like humans and walking; websites and Search Engine Optimization are similarly related. SEO does not have to be complicated like neurosurgery; or, let us simplify neurosurgery itself and call it ‘brain surgery.’ On the other hand, Social Media and SEO go hand in hand like peanut butter and jelly. If you want to be successful in one of these domains, you need the other. If you are looking for a company to help you with your Social Media marketing or your Search Engine Optimization strategy, please feel free to reach out to the team at Mind Digital for any of your digital marketing needs you may have.

Reference:-https://www.minddigital.com/search-engine-optimization-rocket-science/

Why Businesses Should Look At Social Media Marketing

Some call it a temporary phase that is bound to fade, some people call it the next big thing while others have decided to wait and watch. Whatever be the case, Social Media marketing is here to stay and if figures are to be believed, it is here to change the dynamics of advertising across the globe for everyone. Picture this, more than 80% of companies believe that Social Media marketingis reaping rich dividends for their business while more than 95% are currently using Social Media actively in some way, shape or form.

But why this sudden rise? Well there are a few reasons for this actually but one of the most important is the reach that the Social Media platforms provides. With people spending countless hours on Facebook, Twitter, Google+, YouTube and more, you just can’t ignore these platforms anymore. Social media as a tool for marketing is not only economical but also result oriented as everything from the participation of users to the response can be analyzed, interpreted and tweaked. Below, we will discuss some of the reasons why a business of any size should consider, use and execute a Social Media marketing strategy:

✓ Brand Visibility - One of the most important benefits of using Social Media marketing is brand visibility. You reach out to and interact with people who never knew you existed, you become accessible as a brand, and if you run a great campaign, you get to take home the rewards. You increase your brand visibility and are interacting/engaging with customers as well as potential customers across multiple Social Media platforms.

✓ Interact Directly With Your Customers - For the first time you as a brand can talk directly to your target customer. You can read their tweets, their posts, know about what they think and much more. This not only helps in improving the credibility of the brand but also goes a long way in understanding what the customer really wants. You can address any problems such as negative reviews, positive reviews and customer suggestions directly with the customers that are using your products or services.

✓ Increase Your Business - Hire a great Social Media company that knows what they are doing and your business might just take off faster than you imagine. Think of it this way, since you are 24/7 visible on Social Media and people have started recognizing you, whenever the need comes they’ll come straight to you. It’s all about staying in the limelight and Social Media gives you that leverage. In addition, if you can as a brand become viral similar to the Oreo Tweet during the Super Bowl blackout, you would be surprised how much business it can generate you.

✓ Economical & Measurable - Social Media marketing is much more economical than the traditional mediums of advertising like print or television. With Social Media you can spend less but earn more, both in terms of revenues and user base. Engage, interact and speak to your customers directly through all the Social Media portals. Lastly and most importantly, you can measure and see how good or bad your brand is performing as you can truly measure what you are doing.

✓ Improved Customer Service - Every time you respond to your customers’ tweets or posts, you not only make them feel important but in a way you also build a great reputation for your brand. These days it’s all about customer service. Understand, speak and engage with your customers through Social Media activities as you can seriously improve your products, services and overall customer experience.

Summary
Whether you are a small business or a large one, Social Media marketing is something you just can’t ignore anymore. It imparts your brand the buzz that it requires and more importantly it gives you those real customer insights that you need to truly take your business to the next level. Using Social Media channels is not only economical but also efficient and extremely effective. So what are you waiting for, if you haven’t engaged in Social Media marketing, the time is just right. Hire a great Social Media marketing company and see the tide work in your favor. If you are looking for a company that can truly help you become more social, please feel free to reach out to the Mind Digital Group for any of your development or digital marketing needs.

Reference:-https://www.minddigital.com/businesses-look-social-media-marketing/

Having A Mobile-friendly Website Will Affect Your SEO Rankings

If the writing wasn’t on the wall before, well now it officially is. Google has said that as of April 21, 2015, websites that are not mobile-friendly will have an impact from a Search Engine Optimization and it will officially affect your website rankings online. There is a reason why the SEO company (at least any good one) has been telling you that you need to take mobile seriously if you haven’t already been or planning to. According to a recent ComScore report issued in Q4 2014, mobile searches and traffic have outpaced desktop’s officially. The reason is really simple, everyone wants convenience and not everyone can afford a desktop computer with Internet access in their home. Before we go any deeper, what is a mobile-friendly website? A mobile-friendly website is a website that automatically adjusts according to the device it is being accessed from. In this case, if your website is being accessed from a mobile phone for example, it needs to automatically adjust on a users mobile screen without panning or zooming. The Search Engine Optimization company you work with will more than likely be able to help you or advise on how you can get your website to become mobile friendly if you haven’t already done so.

Back in 2010, when some analysts predicted the boom of the mobile-phone, some people that it was naïve or even borderline crazy. Today, that has completely changed as Google the largest search engine in the world has clearly said that by not having a mobile-ready website, it will affect your Search Engine Optimization rankings which clearly shows how important it has become. Mobile has officially become the 800 pound gorilla in the room that can no longer be ignored. If you don’t have a mobile-friendly website or are not in the process of getting on or even addressing this issues, you are really crazy. All the Search Engine Optimization companies or agencies including us at Mind Digital are not surprised by this official announcement. We have been theorizing as well as unofficially telling clients that we believe it is a ranking factor and by Google officially announcing it, we are relieved but not surprised at all.

A country such as India where not everyone can afford a desktop, a smartphone or an Internet-enabled phone is cheap as well as accessible to everyone. An Internet-enable phone for example will cost you as low as 50 dollars and you can gain Internet access via the many pre-paid or post-paid options from your local phone service provider. Internet access has become super-cheap and accessible to anyone no matter how much money they make or what social class they are in. Easy accessibility is absolutely essential and an Internet-enabled phone allows you to access the Internet easier than ever thought possible. Whether it’s the best restaurant locally to find or even the latest movie to go see with your wife or a holiday destination review, an Internet-enabled phone allows you to get information at your fingertips no matter where you are. Logically, if so much ease is being provided to consumers, they will access information from their mobile devices and you therefore need to give them a mobile-friendly browsing experience. From the perspective of an SEO company or really any digital agency for that matter, having a mobile-friendly website is an absolute must in todays interconnected world.

Another huge proponent or reason why the mobile Internet world has taken off so dramatically is Social Media. Facebook, Twitter, Google+, Instagram are just some of the reasons why the mobile world as a whole has taken off dramatically. From people checking in on Facebook at a hotel to Tweeting about an experience with a product or Instagramming a photo of themselves on vacation with family, Social Media is a huge catapult factor of the mobile-enabled world. As a result, when people have an Internet-enabled device, they will use it for other things naturally. Therefore, the use of a mobile phone will be natural and as a result people will access information websites from their mobile devices. These above reasons and logic are just some of the reasons why the mobile Internet has exploded and is something that can no longer be ignored.

Summary
It’s time to wake up and smell the coffee as the saying goes. If you don’t have a mobile website, you are doing a dis-service to yourself, your users and your business. Not only will it affect your SEO rankings or make the life of your SEO company more difficult to try to get you to rank if you don’t have a mobile-friendly website, you can drop in your current Google rankings. No one officially knows how much of an actual impact it will really have on your website rankings but if Google is officially telling you, it is something that can no longer be procrastinated or quite frankly ignored. A mobile-friendly website and your SEO rankings now officially go hand in hand. If you have a website or are looking to get one developed, ensure it is mobile-friendly and If you are looking for a company to help you become mobile-friendly, please feel free to reach out to the team at Mind Digital for any of your development or digital marketing needs.

Reference:-https://www.minddigital.com/mobile-friendly-website-will-affect-seo-rankings/

5 Great Places To Build Links For SEO

In the world of SEO, building links is no easy job and is a major headache for search marketers. Unfortunately or fortunately depending on which way you look at it, it is a necessary evil that needs to happen in that if you want to rank higher within the search results, you need to have a good inbound link profile. So, if you are an SEO company or even an in-house SEO search marketing expert, you need to make sure you that you are creating and acquiring high quality links to get your website to rank ahead of the competition. So, the magic question is where to build links if you are new to the world of SEO or are even if you are just looking for some fresh ideas. Below is a list that we have created that are some great/safe places where you can build links to help with your SEO. It is by no means a complete list but some good ideas if you haven’t heard of them already:

✓ Blog Related To Your Industry – Blogs that are external to your website present a brilliant opportunity to build links to your website that will help your link profile. They are many ways in which you can get a link such as become a regular contributor, columnist or even do guest posting on that blog. The key is to find a blog that is related to your industry and not choose a blog just for the sake of links which is big no-no. For example, guest posting or getting a link from a gambling blog for your children’s Ecommerce website doesn’t make any sense but rather it may actually hurt your rankings as well as it looks spammy. Google has become super-smart so try to get published or share content on a blog that is relevant as possible to your industry/business vertical. You can always ask the SEO company you are working with to advise you on what they recommend as relevant blogs and so forth as they should have this type of experience.

✓ Educational & Government Websites – Any good SEO company or search marketer knows that educational and government websites are one of the best places to get links from. They are very authoritative and are one of the most valuable places where you can acquire high quality links to your website. For example, if you want to try to acquire a link from an .edu domain, try to offer a scholarship or donation to these individual institutions for their students/funds/activities and so on. Ask them if they have a sponsor page where they display names/links of companies or people that have donated money in the past to this educational institution. Besides getting on an .edu website, you can also try to acquire a link from a .gov website which is harder than an educational institution website. One of the ways you can try to get on a .gov website is to try to sponsor a community event or get more involved with the local government to see what’s possible. For example, if the town has a local sports team or a charity that they support, see what’s possible in terms of sponsoring these events and getting it published on the .gov community website. Again, it’s the simple out of the box things that will help you get links on your website which you or the SEO company you are working with need to think of.

✓ Forums Related To Your Industry – As earlier mentioned, relevancy is critical when it comes to links from other websites. The same goes for forums where technical and non-technical information is discussed that is related to your industry. For example, for our own inbound link profile at Mind Digital, we have our developers engage and speak to people that are having problems with certain technical aspects of Magento on a technical development forum. So, if someone has a problem that they need help with, one of our Magento developers will give them an in-depth explanation to the solution and place our link at the bottom of the explanation which not only improves our brand as an organization since we are helping the development community but also increases our inbound links and traffic to our website. You would be surprised at how many forums are on the Internet that have to do with your industry but it’s all about finding the relevant ones which can help you as an SEO company or even if your running your SEO in-house to achieve better rankings.

✓ Audio Sharing Websites – They are tons of audio-sharing websites that many people don’t know about. These are very much under-utilized places where you can easily get backlinks to your website such as SoundCloud, Bandcamp and so on. It’s super-easy in that you can easily record anything, upload it and you will get a free backlink to pass authority that is relevant to your website. Again, it’s all about thinking out of the box but not doing Spammy or black-hat stuff which is a big no-no.

✓ Wikipedia & Journalistic Websites – Wikipedia is another place where many people don’t think that they can actually get links from but that is not the case. Wikipedia is fully open to the public and is open to editing which means that you really have full control to build the links that you want for your website. Remember, you want to use your website as a citation only in a place that actually makes sense rather than stuffing it into the middle of something completely irrelevant. You can also create a Wikipedia page about your company or business which will also pass SEO link juice. In addition, another place where you can get juicy links for your website is programs such as HARO (Help A Reporter Out) which helps webmasters find opportunities for journalists. Basically, you can volunteer some information and in return for some information, you can get a mention in an article as well as a juicy SEO link. Lastly, a good SEO company will very much be in the know of the best places to build links as well as other journalistic websites/blogs/hangouts where you can acquire high quality links from.

Summary
When it comes to the world of SEO, it’s all about thinking outside of the box. You need to offer valuable content that is shareable/likable as well it needs to be beneficial or just plain funny enough to become viral on its own. I am sure many people have heard from either an SEO company or read about it on some blog that link-building is dead but that is far from the case. If you take your time, do some research and think outside of the box, a lot is possible when it comes to the world of linkbuilding/SEO. Link building is not dead but rather it needs to be done carefully/smartly/take the necessary time rather than the old-school ways of quantity over quality. Make sure you are not doing anything blackhat or spammy which will set you back years if not months and be sure about what you are doing or know what the SEO company you are working with is doing for you. If you are looking for a reliable, trusted and experienced SEO company in India to partner with that has offices across the globe, please feel free to reach out to the team at Mind Digital for any of your development or digital marketing needs you have.

Reference:-https://www.minddigital.com/5-great-places-to-buildlinks-for-seo/