Why Seo Is Important For Your Business?

Did you know that over 40% population of the world is now connected to the internet?

You should also know that Google gets over 100 billion searches a month, reports Mashable.

What more, search is the #1 driver of traffic to content sites.

Similarly, 6 out of every 10 B2B marketers say SEO has the biggest impact on lead generation….

Where all this indicates or leads to? This shows how the internet is growing in usages. This piece of data is of great help to business since their prospects too are rising along the way. With more users being added to the web, businesses stand to leverage this ever-rising pool of prospects and realize their objectives with ease.
 

Take the business online

So, taking the business online is important these days. Not doing the same means not being able to benefit from a wider and ever-growing marketplace. After all, the internet is growing at a spectacular rate with individuals and entities both going there to extract some mileage.

So, what would a business do if it wanted to go online? First of all, it needs a website. Would that suffice? Having a website is the first requirement in order to taking the business in the digital world. After all, the race to catch the attention of users starts with a website!
 

Online prospects and SEO

So, you have a feature-rich and professional website running over the internet? But your business is not getting the result it intended? What is the way out then? Is this the time to hire an SEO company India? Yes, because SEO helps in such cases.

Search engine optimization (SEO) is basically a technique to boost the visibility of your website in search engines. This is how your business and its products or services or any other aspects are seen more by visitors.

SEO helps at many levels, including –

✓ Brands or businesses can cater a wider and bigger market

✓ Demographic-based targeting of customers is now a reality

✓ Enhanced visibility in SERPs for every aspect of the business

✓ Boundary-neutral growth and expansion for businesses across industry verticals
 

Reasons to trust SEO for your business

Over the years, optimization efforts have grown a lot in prominence with more businesses choosing to trust them to realize their true potential over the internet. It’s true that businesses have many reasons to trust SEO and leverage a wonderful technique of online marketing.

Here are some of popular reasons for brands to trust SEO –
 

# Visibility

Every business wants customers to find their products and services as easily and quickly as possible over the internet. This is only possible when the content on the site or other places get indexed by search engines. SEO helps in keeping your content in front of search engines in a manner to boost their possibility of indexing. This is how your business’ visibility gets a massive boost in the digital world.
 

# Branding

The more your business and its aspects are visible to users on the internet, the more trust they will gain from customers. With optimization efforts, you can make your business become more visible across channels on the internet. This is how brand awareness or brand visibility gets a massive boost. All this at a fraction of the costs that traditional modes of marketing often entails.
 

# Credibility

SEO helps your products and services gain top ranking in search results. Thus, your business and its essences are frequently visible to whosoever make search. This leads to a sense of credibility among your target audience. By appearing at top rankings, you stand to get credibility and this is how businesses grow and expand without investing massively.
 

# Traffic

An increase in traffic is perhaps one of the biggest benefits of SEO. After all, now your website has higher rankings and more people find it in the digital channels or in search engines. Since your products and services are all over the place, your website end up getting a good traffic. The number of visits to your website gets a massive jump and from the pool of visitors emerge prospects.
 

# Exposure

Without SEO, it would take a lot of money and time to get the kind of exposure your business needs to make a mark in the online world today. Your business and essences can now reach wider market and territories which means there horizon will get widen. Rather than spending a lot of money, you can boost the presence of the business with optimization efforts. You can cater any market or decide to target any audience and all this has gone easy due to SEO.
 

# Cost-effective way of marketing

SEO is something suitable to both small and big businesses alike. It’s perhaps the most cost-effective marketing technique to take the business forward on the web. Its cost effectiveness makes it a vital clog in your marketing mix. Which means, you can run paid campaigns at one end and also look to get organic traffic through optimization efforts. This is how your business realizes it goals in a timely and desired manner.
 

# Sales

More the traffic better the sales! Your sales can get a boost only when your business gets some interest from customers or users over the internet. By leveraging SEO, you can get more traffic, convert visitors into prospects and then give the sales a boost. Which means, your marketing efforts are sure to give a big fillip to your business.
 

# Superior ROI

With SEO, you are assured of getting a higher ROI than other advertising or marketing efforts. This happens due to the inbound marketing strategy where you have an opportunity to target only a specific market at a given point of time. Which means, you can reach out to only those customers you know can have potential for the business. You needn’t spend a lot or waste the money over a target audience entirely unrelated to the business.
 

# Demographics-based targeting

SEO gives your business a chance to indulge in demographics-based targeting. Which means, you can employ your marketing efforts based on knowing some of vital traits of customers. So, be it age, sex, territory, preference, geography etc., you can choose the metrics and then employ your optimization efforts. This kind of targeting boosts the chances of success and this is why search engine optimization continues to endear to brands small and big alike.
 

# Insight into the customers

SEO is a great way to get an insight into the customers and they base the subsequent marketing efforts. You can now analyse the kind of traffic received, can decode the searching methods of customers, can understand browsing patters of your audience, get a peek into the location and collect a lot of useful data regarding buying behaviours. All these information help a great deal when businesses resort to re-targeting.
 

# Measurable results

One of the best aspects about SEO is that, it delivers measurable results against majority of metrics used for marketing purposes. So, with your optimization efforts, you’d be aware of the budget, success or failure, clicks, conversions, or other things worth knowing. With measurable results to trust, businesses can understand where they are heading wrong or right without wasting money.

In overall, SEO is perhaps one of the most vital aspects of your internet marketing and it should get due weightage at you. So, trust digital marketing experts and see your business grow in the online world.

Reference-https://www.minddigital.com/why-seo-is-important-for-your-business/

Why You Need Seo For Your Website Or For Your Business

SEO is important. Without it, your website can’t score well on the internet. Its absence means your website won’t gain superior visibility in the online world. It’s responsible for bringing traffic to your site which is what every business desperately looks for.

SEO or Search Engine Optimization is a technique to promote websites, products or services on the internet and enhance their visibility. There are two ways to get traffic towards a website – paid and organic, where the latter is achieved through optimization.

Here are the reasons why you should benefit a lot from SEO -

• Organic search results are important as paid ads are something a vast majority of users neither open nor notice

• It’s the SEO efforts that give your website good rankings in SERPs and keeps in the first page of search results

• Featuring in top results of search engines means your website and business stand a good chance of being seen more by users on the internet

• Optimization brings traffic in a natural manner and saves a lot of money to businesses who otherwise have to rely on paid mode of advertising

• Organic traffic lasts more and that’s why, it benefits businesses more than those coming from paid form

• More visitors come to those sites that engage in optimization and this is how a boost to ranking is offered

• More clicks, more visits and more impressions happen and all this brings growth to your business on the internet

• Brand building takes place and your business wins the trust and confidence of more users when it’s engaged in optimization effort

• More people become aware of your business, more people see your websites and thus, more people turn up at your website, and all this is due to SEO

• Businesses can target specific keywords to reach to markets of own choice, they can target the audience based on demographics

• Measurable results are also possible with optimization and this is how one can amp up efforts to win more visits to the site

• The biggest priority for any business is to perform well on the internet and this is not possible unless SEO is benefitted from

• Without optimization, brand building goals can’t be realized as easily as it does happen and that’s why, optimization is important

In overall, your business should choose only the Best SEO Company to get superior rankings on the internet and realize its goals and objectives with effortless ease.

The Evolution Of Search Engine Optimization

Search Engine Optimization has come a long way since its inception in the 90s when search engines first made an appearance. The earliest SEO involved manually submitting your website to the search engine so that it could be indexed and placed on the list of results that the engines returned. The earliest search engines used very limited factors to determine the ranking of a website. These factors included keyword density and links on a website, and webmasters soon started stuffing their websites with keywords, sometimes in invisible fonts and very high quantities to secure top rankings for their websites. Soon the search engines caught on to such tricks and updated their algorithms, which spawned the industry for SEO services that exists and thrives even today.

A Division in The SEO Industry
It has been a steady battle, between search engines and SEO services, each tries to outdo the other. Search engines try to filter out useless information and include only relevant results, while it is the job description of a Search Engine Optimization expert to ensure high ranking for his or her clients. Soon this race led to a fracture in the SEO industry out of which two different factions of the SEO experts were formed. White hat SEO experts use ethical means to promote websites, while the other faction, performs unethical, and sometimes downright illegal things to secure the top rank for their clients. This is known as black hast SEO. The penalty of being caught using black hat SEO is severe, and any business that wishes to enjoy long term success naturally prefers white hat SEO services. Search engines can do many things to penalize sites such as eliminate a website completely from its search results or give it a penalty to significantly drop its rankings.

The Increasing Complexities of Search Engine Optimization
Google is the biggest search engine today, and the primary focus of most SEO service providers. To counter unfair means, the search giant uses hundreds of factors that are combined together to calculate the ranking of a website. SEO companies have taken on this challenge and try to find new and innovative ways to improve SEO rankings. Some popular ways of boosting SEO rankings of a website are:

1. Studying the website and ensuring it has no code error

2. Optimizing website code for performance and faster loading

3. Ensuring that the website really has something useful to offer through quality content

4. High quality links from reputed and reliable sources

5. Ensure that a site has no broken links or duplicate content

From random stuffing of keywords, to highly sophisticated and targeted optimization techniques, Search Engine Optimization has come a long way. It has evolved magnificently and continues to do so. Each year search engines update their algorithms, and SEO services adapt their services to these new changes.

Modern SEO industry
The SEO services of today have evolved beyond all recognition and are drastically different from the services of just 10 years ago. Leading SEO companies continue to deliver great results for their clients. With the Google Hummingbird update, the rules of engagement have once again been changed, and the focus is now on creating websites that users will like. Google is all about sharing quality information and content with its users. SEO services continue to evolve, and they will no doubt adapt to this as well, and create even more effective Search Engine Optimization techniques. Google will constantly change and update their algorithm to benefit its users and so will the SEO companies continually have to change their strategy. This is something that will be continually ongoing and will never stop. If you need any help with your SEO or any other digital marketing, please feel free to reach out to the team at Mind Digital Group.

Reference:-https://www.minddigital.com/the-evolution-of-search-engine-optimization/

The Most Important Factors For Successful E-commerce SEO

Many things need to be considered when integrating your E-commerce and SEO strategy so that they work as cohesively. The way to integrate SEO features into your E-commerce site is by having an SEO consultant as part of the core team of web designers, developers, and information architects. As an example, your Developers need to be aware of duplicate content issues and how to resolve them. Products on the E-commerce store should be organized by category and sub-category. This improve the E-commerce website’s optimization. Conduct keyword research of both your website and competitor websites. Remember that “long tail keywords” is where most of the action lies in terms of search. Make sure your website has breadcrumb navigation. Having descriptive meta tags that include prompts such as ‘find out more about’ is an essential technique. It’s a must to write Img Alt Tags. This helps non-visual readers such as vision-impaired consumers. There are so many things to keep track of it can be quite intimidating hence the reason for having an SEO consultant can surely easy these headaches.

While SEO and automation used together can have negative connotations, for E-commerce websites with thousands of products, it is important to facilitate automation whereby programmers can automate on-site elements such as title tags. User generated content should be leveraged to help improve the site’s ranking. Since user generated content tends to be original and fresh, this improves the site from an SEO perspective. Allow buyers to write product reviews and testimonials. This creates a community of happy users and convinces visitors that they can trust you. Help visitors spread the word about all the products on your site by integrating social media on product pages. Also, this will help you avoid using manufacturer product descriptions which can lead to duplicate content which is a no-no from an SEO perspective.

You can maintain a blog where you talk about new products and offers and have an FAQ page that helps answer the most frequent queries of your users.

Optimized product pictures and videos should be used on the site as the quality of your product pictures can influence how visitors feel about your product. Make sure customers feel comfortable sharing their financial information on your site. Prominently display the logos and text certifying that you comply with security standards (SSL/Visa). It’s better to offer peace of mind to visitors rather than take the security aspects of the website for granted.

Mobile and smartphone usage is growing like crazy. This trend will only persist. For E-commerce retailers, the website should be optimized for mobiles via using responsive web design or having dedicated mobile sites.

If you have local presence apart from being an online retailer, then your business’ name, address, and phone number (NAP) for all locations should be present on your website. All the branches should be listed on Google Local Business via a Google+ page. You should allow reviews and rating on each branch of your business. This will be displayed by Google when someone searches for a local branch of your business.

These are some of the basic E-commerce techniques that should be taken care of at a minimum to ensure survival and growth for your business in the online commerce space. If you need any help or assistance with your SEO strategy, please feel free to reach out to the team at Mind Digital Group.

Reference:-https://www.minddigital.com/the-most-important-factors-for-successful-e-commerce-seo/

An SEO Company Can Help Your Website

When IBM decided to enter cognitive computing and developed their Watson computer system, they decided to first develop it specifically to answer questions on Jeopardy and famously pitted the computer against former winners Brad Rutter and Ken Jennings. The resulting publicity has made Watson more or less a household name. The Jeopardy match-up resulted in invaluable coverage in the media which would otherwise have cost IBM millions of dollars in publicity expenses.

Marketing and publicity are a key part for any brand or business. Which is why the expensive half-time commercial slots during the Super Bowl cost $4 million for a 30-second spot and yet, there is no shortage of buyers.

In the online world, making a website popular is clearly one of the necessary conditions for website owners and Ecommerce businesses if they want to survive and flourish. One of the ways to achieve popularity is via Search Engine Optimization (SEO) with an SEO company. SEO is at the opposite end of the spectrum from Super Bowl half-time ads. SEO is entirely free and the only investment being the SEO professionals themselves times.

Of course, digital marketing is an ever growing activity and online businesses need to opt for paid online marketing activities such as search advertising, PPC advertising and online video ads. Such paid online marketing campaigns can be effective in the short run and they are typically the preferred method when the intention is to promote a short-term activity such as an end-of-season sale. But nothing beats SEO as the preferred vehicle of online marketing to increase a brand’s online profile in a sustained manner as once you achieve rankings, it’s free traffic.

SEO company
For those who are serious about their online business (which includes all Ecommerce businesses at the very least), there are two essential requirements for enduring success: 1) have a user friendly, functional and simple-to-use website with a great user interface and 2) engage a digital marketing company to help you with the SEO aspect of your business in an ongoing fashion.

SEO is for the long haul
Why do you need to hire an SEO company instead of doing it in-house? Well, that is because SEO is a job for professionals who have gained long years of experience by working in the SEO business. They have in-depth knowledge and perspective about both the past and the future possibilities of SEO.

With SEO professionals at an SEO company are taking care of SEO for your website, you will be assured that all the basics are taken care of: such as on-page and off-page optimization. SEO professionals will also know to avoid the deprecated practices or black hat SEO techniques.

Search engines like Google are taking action against those websites who try to artificially enhance their organic search rankings on the search engine result pages (SERPs). An SEO company that knows what they are doing will ensure that the website is appropriately optimized, no illegal quick fix solutions are tried. When it comes to SEO and website organic search rankings, the smart ones know that ‘slow and steady wins the race’ is the motto to remember and follow. There are no quick fixes. For example, if a site is old, it will a get certain amount of value and weightage in Google’s rankings irrespective of other qualitative aspects of that site.

SEO is a many-splendored thing
SEO is not a single monolithic thing anymore — if it ever was. SEO comprises of many things. Apart from the off-page and on-page optimization mentioned earlier, SEO professionals at an SEO company will ensure that there is no duplicate content on the website. Google chooses to punish sites with duplicate content (since in Google’s view, such sites do not add value to the internet; and Google is right here) and it is better to remain careful rather than seeing your hard-earned position in the SERP suddenly vanish. With numerous algorithm changes such as Google Penguin, Google Panda (not named after the cute animal), and Google Hummingbird, Google is trying to adapt to changes in user behavior as well as trying to provide the best and the most relevant links in the organic search results.

After all, Google’s (and other search engines’) reputation relies on such website providing authoritative answers to users’ queries. The changing nature of audience behavior includes such seismic shifts as the inevitable predominance of mobile devices to access the internet. To cater to these changes, Google is changing its algorithm to be able to better meet the needs of its customers. These are all things that your SEO company that you are working with will need to keep mind.

With the growth of mobile, voice search has grown. And with the Google Hummingbird changes, Google has revealed how it seems to answer truthfully any question put to it. Today of course, Watson is much more than a Jeopardy winning computer server. Watson has morphed from being unbelievably good at Jeopardy to helping cancer specialists make sense of the growing volume of medical literature comprising of endless data from current and old studies, clinical trials, side effects of drugs, drug combinations to avoid, etc.

Similarly, SEO professionals will take the guess work out of SEO. Apart from making sure that the website adheres to all the rules from search engines, SEO professionals that are working at an SEO company will develop and implement long-term plans to improve your site’s SEO. That includes running content marketing and social media marketing campaigns to improve the website’s SEO.

SEO includes content marketing & Social Media marketing
For a website to get good ranking in the organic search results, it needs to have great on-site content which the SEO company you are working with can advise you on. Google gives great weightage to authentic and authoritative content. Hence, SEO professionals ensure that websites have a deliberate approach towards content marketing which includes regular blog posts.

Blogging, email marketing, white papers, Slideshare presentations, etc. are a few of the ways of generating and then sharing great content. If the community of users likes this content and consumes it and shares it, this will give a signal to the search engines that this is valuable content. That will translate into those sites getting good rankings in the organic search results. If the content on a site gets many Social Media shares, this tells the search engines that this is authentic, meaningful and powerful content created by experts or industry leaders.

Search engines will display such sites higher up in the search rankings. Of course, the final rank of a site is determined based on ‘more than 200 factors’ as Google might put it but having good content is one of the most effective ways to enhance your site’s SEO in an effective and long-term fashion. An experienced SEO company can guide you and the do’s and don’ts in this area.

An SEO company specializing in content marketing will ensure that your site has great content. Social Media is the other great battlefront for the modern SEO professional. This battlefront must also be conquered if your website wishes to last for long. Social media — Twitter, Facebook, etc. — is the place where you have to post funny and relevant content which will get widely shared and disseminated among peers in a user group.

When a blog post shared on Social Media gets numerous Likes or Retweets, that gives the search engine the idea that this is a good site with interesting content. Of course, for content to be shareable, they have to avoid the cardinal mistake of being boring. Content can be boring because of many reasons — it can be too technical, archaic, or arcane, it can be presented in a soporific manner, it may lack the factors that make a post go viral such as having images or an emotional core to it. A good SEO company knows the balance that needs to happen in this respect

Social Media is sort of a pressure release valve for many busy working people. Hence, the popularity of cat videos on the internet — or videos of human twins doing funny stuff and so on. An effective Social Media marketing strategy will take into account such rules of the game as when to post content and how often to post content to each of the different social media platforms.

SEO companies with proven social media marketing strategies and expertise will be long-term assets for your company Once you get your ‘content strategy’ honed, you will likely get a pretty popular website which attracts endless unique visitors as well as a devoted band of regular readers. The deep engagement with your community of readers apart from the large number of social shares will give the right signal to the search engine that the website is an authority on that given business vertical. This will help your website rank higher in organic search results leading to more search engine users discovering your website.

Conclusion
For the above reasons, Search Engine Optimization (SEO) by an experience SEO company can lead to greater popularity for your website. If you are looking for a reliable, trusted and experienced SEO company that can help you achieve higher rankings, please feel free to reach out to the team at Mind Digital Group for any of your digital marketing needs.

Reference:-https://www.minddigital.com/an-seo-company-can-help-your-website/

Is SEO Important?

Search Engine Optimization is an important marketing tool for business owners. It can no longer be something that is good to have but is rather viewed as a must have in today’s marketplace. Online marketing may prove to be a challenge for many because promoting one’s brand online requires an understanding about online marketing trends.

SEO is a marketing strategy that should be clearly understood and if implemented properly can boost your brand value online.  SEO increases your website’s visibility in a search engines natural results which is always free. In this era of technological evolution it’s very important that your website always stays ahead of others and appears on the first page of the search results. This will increase your websites presence, recognition, and traffic that is generated.

SEO aims at understanding how popular search engines like Google, Yahoo, Bing etc. works, what people search for, what keyword they use while searching for something &how often they use these keywords. If you understand this then you can optimize your website and make it SEO friendly. This will in turn provide you with the results you want and need to increase your presence online. Optimizing your website requiresupdating the content of your website on a regular basis. You should always try to use unique content in your website that is relevant for your users you are trying to attract. The HTML and associated coding to should also be relevant to the specific keywords and it will remove barriers to the indexing activities of search engines.

Why is it important to appear on top of the search results through SEO?  Here is your answer below:

From the graph below you can see that the top listing in Google’s organic search results receive higher traffic and the traffic keeps on decreasing with the second, third, fourth ranking.

(Source – chitika.com)

Apart from targeting your choice of keywords, using SEO friendly coding, a keyword analysis should always be performed for SEO optimization.With technology being changed constantly for SEO, it is imperative that you monitor your SEO efforts and adapt your strategy accordingly. If your SEO is performed correctly the results that can be achieved are tremendous. We have certified SEO experts at Mind Digital who are constantly trained according to SEO best practices as well as all the online marketing trends. As always if you need any SEO advice or are looking for an expert to boost your rankings online, please feel free to reach out to the Mind Digital team anytime.

Reference:-https://www.minddigital.com/is-seo-important/

Tips To Create A Good Backlink Profile

Content is king in terms of Search Engine Optimization and this statement which I am sure you have heard many times before is also one of the most over-stated facts about SEO. On the basis of only content, you cannot get higher rankings within the search engines. You need to do something beyond just create unique content such as both on-page and off-page SEO. Nowadays with the changing landscape of SEO, you hear most experts discuss mainly 2 things which are content and on-page optimization. Off-page SEO has importance that needs to be taken seriously, however it is not as important as before but still a vital part of your digital strategy. Today, we are going to discuss about how you can create a good backlink profile to help with your SEO rankings. Creating a good backlink profile comes underneath the remit of off-page SEO activities. Below, we will give you some simple advice on how to create a good backlink profile.

1. Pick Targeted Keywords – The first step is finding the main keywords that you want your website to rank for. This is critical and the first task which you need to undertake before doing anything else so you know exactly where you want to be. Ensure that you are doing research and thinking thoroughly about where you want your business to be viewable online. You should ideally target 5 to 10 keywords in the beginning that are not very high competition that you would like to rank for within the search results. After this is complete; your strategy, content, and goals should revolve around these targeted keywords.

2. Main Competitors - Once you have completed the first step, the next thing you need to do is see who are the competitors that are ranking for your targeted set of keywords. Once you have completed this and identified all the main competitors, move on to the next step.

3. Backlink Analysis – You now have your list of targeted keywords and your main competitors, great! The next step is analyzing and seeing what are the backlinks of these competitors. There are many free online tools that are available through which you can explore the backlinks of any website. Use these tools to identify the links and once you have this detailed list of backlinks, you should filter the quality sites into a separate list.

4. Get Links From Similar Sites – This is a lot easier said than done, however try your best to get links from the same site or similar sites to your webpage. Use techniques such as content seeding, creating valuable content that the website owner would want to share with their audience to generate you a backlink or even just contact the webmaster directly. Links from similar sites shows the search engines that your website is also relevant for the same topic.

This above list are some simple steps you can follow to get higher rankings by improving your backlink profile through targeted efforts. You would be surprised how far you can get with thinking things through and creating a good SEO plan. If you need any assistance or help with your SEO or anything else digital marketing or development related, please feel free to reach out to the team at Mind Digital Group.

Reference:-https://www.minddigital.com/tips-to-create-a-good-backlink-profile/

Activities A Search Engine Optimization Specialist Performs

Search Engine Optimization has a lot of mystery surrounding it and there are many people who do not understand what exactly a Search Engine Optimization Specialist does. While the technical details of this process are certainly not very interesting to someone who lacks technical knowledge. The misconceptions surrounding this industry often cause people to get scammed by unscrupulous SEO professionals who claim to be a Search Engine Optimization Specialist but provide their clients little or no benefit. In addition, sometimes clients hire a SEO specialist who partakes in black hat SEO which is looked down upon and can seriously hurt your rankings. It is important that you know what an SEO specialist really does in order to help your website get a good search engine ranking so that you can avoid being scammed. In addition if you understand what an SEO specialist does, it can help you pick a good SEO company out of the many options presented to you.

Basics of SEO
You do not need to become an SEO expert in order to tell which SEO company will provide you the best results. As long as you have basic knowledge of what a Search Engine Optimization Specialist really does, you can safely pick a quality SEO professional to assist you with your rankings. SEO is divided into on page and off page optimization and before you delve deeper, you need to understand what they are.

✓ On page Optimization – Any changes that a Search Engine Optimization Specialist makes to your website are part of the on page optimization. Usually this involves ridding the website code of errors and ensuring W3C validation. In addition, an SEO specialist will also add proper tags throughout the website and complete all metadata so that search engine spiders can analyze and classify your website with greater ease. He or she will place to correct tagging on your site so that the search engines know what your site is about as well as what to rank your site for.

✓ Off page Optimization – A large portion of time that a Search Engine Optimization Specialist spends on SEO for a website is spent on off-page optimization. Off-page optimization includes sharing links for your website on social networks, popular websites, developing links for your website and getting them placed on websites with a high PageRank. In addition SEO specialist submit articles relevant to your company on different sites, embed quality anchor text links which help you get high search engine ranking for the keywords that you want and more.

Summary
Search Engine Optimization is a time taking task that needs to be handled by trusted professionals who have the experience and expertise to deliver good results. It is something that is a long term task and cannot be done overnight. Any company or individual who claims to get overnight success will be using black hat unethical tactics which you should stay far far away from. If you need any assistance or advice with your Search Engine Optimization or any other digital marketing, please feel free to reach out to the team at Mind Digital Group.

Reference:-https://www.minddigital.com/activities-a-search-engine-optimization-specialist-performs/

Breaking SEO Myths – SEO Is Simpler Than You Think

More and more people think that Search Engine Optimization is an immensely difficult technology that only a very few can master. This myth has helped SEO companies demand high fees from their clients and also ensured that more and people are coming to companies for SEO services. The bottom line is that SEO is not rocket science however it is not easy either. It is a step by step process that anyone can learn and get a reasonable command over in a short period of time. You need to put in time, dedication and have the drive to learn all about SEO involves as it’s a very deep subject matter. However, true expertise in this field requires a lot of effort and time which is the case with every field of work.

When you hire a professional SEO company, you pay them for their time, efforts and expertise in this field of work. You can learn to perform SEO on your own but differentiating between facts and myths of SEO is one of the biggest challenges for those who start down this road. An authoritative guide that can help you figure out the proper way of optimizing a website is not easy to find and there are thousands of people who try to sell SEO guides that promise to teach everything about SEO. If someone has a basic understanding of how a computer system and the internet works, it will not be a big leap forward for them to learn how to perform SEO.

For most small businesses and professional bloggers, simple Search Engine Optimization is more than enough and you can easily learn to do this on your own. You can follow well-known blogs and industry veterans such as SEOMoz, Search Engine Land and a host of others which give reliable SEO information. It is only for the more extensive websites, especially the ones for companies that are operating in intensely competitive industries that professional SEO services are needed.

The first step towards figuring out whether you are capable of handling your SEO needs on your own is learning what all constitutes SEO and the time that you will need to spend in order to see the desired results. SEO is not difficult, it is, however, very time consuming. Even the slightest change in the ranking of the website that you are trying to promote can sometimes take weeks. SEO is time consuming and you cannot expect results overnight by any means. This is the reason that businesses tend to hire SEO services company for promoting their website as these companies have the skills and the resources to ensure that the desired results are obtained.

Employ the services of a capable SEO service provider and give them the time that they need to do their work. There is nothing more frustrating for an SEO company than a client that expects results within days of assigning the Search Engine Optimization project to them. Learning about the basics of SEO will help you know what can or cannot be done by an SEO company. This will also allow you to know when the SEO company you are considering or working with is making false claims. It will also give you an advantage when you are picking one company out of the several professional SEO companies you are looking at. If you need any assistance or advice on your digital marketing including SEO or any type of web development, please feel free to reach out to the team at Mind Digital Group.

Reference:-https://www.minddigital.com/breaking-seo-myths-seo-is-simpler-than-you-think/

4 Reasons To Start Using Google Tag Manager

Google Tag Manager has been around for a while but many people don’t know exactly what it is or even how it works. So, what exactly is a tag you may ask for the novice users? A tag is a snippet of JavaScipt code that sends information to third parties such as Google and a tag serves a specific function. For example, if you want tracking capabilities on your website, you needed to install Google Analytics across all your webpages. This allows you to see and track the effect of your marketing or remarketing. If you are not using a tag management system as such as GTM (Google Tag Manager), you need to add these specific snippets of code directly on your mobile app, website or blog for example. Earlier, you needed the help or involvement of a web developer to help you install certain snippets of code for tracking purposes to serve or track different functions on your website. With the introduction of Google Tag Manager that is no longer the case as you can install snippets of code through Google Tag Manager without even being technical. With the introduction of Google Tag Manager, a webmasters life is much easier than ever. Below, we will discuss 4 reasons on why you should start using Google Tag Manager on your website if you aren’t already along with explain to you why it has become such a popular choice amongst both webmaster and marketers:

✓ No More Multiple Tagging - Tag management systems are by no means something new that has been invented recently as they have been around for years now. Microsoft was one of the first companies to introduce a tag management system but they charged a fee to install/use it. With the introduction of Google Tag Manager, it allows you to use a FREE system that can make your life a whole lot easier without having to pay anything which is a huge plus. Google Tag Manager works via its own container tag which you can place across all of your website pages and even multiple websites if need be through a single login. This container tag allows you to replace all other tags on your website such as tags from Google Analytics, Adwords, Floodlight and even other 3rd party tags through the GTM container tag. If you are working with an SEO company or a digital marketing agency for your online marketing efforts, ask them to install Google Tag Manager which really allows you to keep all your tagging in one place. GTM has included all tags for universal analytics, Adwords, remarketing, classic analytics and even popular ad networks. From a marketers perspective, this is really helpful/easy as they can start using Google Tag Manager as it allows them to customize tags even with little knowledge of coding or development.

✓ Easy To Do - Earlier on websites, you needed to install different pieces of code for different functions which is no longer the case as earlier mentioned. You also needed the help of a web developer if you weren’t technical enough to install snippets of code across each and every page. With GTM, you can install it once across all pages and keep on updating or making the necessary changes which makes it much easier than ever before. Once your Google Tag Manager container is added to your website, you can easily add, update or edit your tags through the Google Tag Manager web application making your life super easy. This also allows you to reduce errors and problems when trying to install Google tags or any other type of tagging that you want to add for tracking and optimization purposes. If you want to make any changes or add anything, you can do easily on your own as its in a single container tag rather than having to tag your whole website with a snippet of code. Lastly, you will also free up time of your web developers or IT staff who needed to help you with these things earlier on. They can therefore focus on other parts of the business that need these resources or work on other things you need help with rather than installing tracking or snippets of code which they needed to earlier.

✓ Future Proofing - When you upgrade to Universal Analytics (if you haven’t already done so), you can easily implement GTM also as it will allow you to make future enhancements and upgrades easily. With the introduction of Google Tag Manager, you can easily add things later on in one GTM web interface rather than installing it across your whole website which will take more time to do as well as delay things. In addition, changes can be quickly made and you don’t require any coding changes that were needed earlier on. It really allows to speed things up from a webmaster or marketers perspective by allowing you to decrease launch time and being able to do things yourself. Future proofing your website is much easier now as compared to before and you can do that with Google Tag Manager. It allows you to really stay ahead and up to date as if you have a website with thousands of pages, imagine how long it would take to add snippets of code across all of it. That is no longer the case as a single update in GTM allows you to do this faster than ever before.

✓ Speed & Tracking - The fact is when you have more code on your website it takes longer to load that webpage. With Google Tag Manager, this tagging system allows you to load only the tag container snippet and all your tags are housed within that specific snippet which means less loading time on your website. In addition, recording and monitoring what people do on your website is nothing new but with GTM, it’s easier than ever before to track events that are taking place on your website or blog. GTM even comes with event tracking built-in for certain things but it still does need some setting up of course. Some things you can track with GTM are form submissions, link clicks, time specific activities and overall clicks of course. Having a website that is fast to load is critical as even Google holds it as an SEO ranking factor as its part of a user experience which is absolutely essential. Lastly, you want to also be able to monitor what is taking place on your website through event tracking which is much easier to do now than before with the introduction of GTM. Both speed of your website and event tracking are very much possible if you install Google Tag Manager.

Summary
The installation and use of Google Tag Manager can really make your life super easy if you are a webmaster or marketer. Time to market, tracking, events taking place on your website and ease of use are all things that GTM offers which is a must in this day and age if you are serious about growing/optimizing your website or blog. If you don’t have GTM installed on your website, then it is something that you should seriously consider doing as some of the above points make that very much clear. In addition, Google is also offering a free certificate for a limited time as well as training on the installation/optimization of Google Tag Manager which clearly shows how important it is. If you are looking for a company to help you install Google Tag Manager or help you with any other type of digital marketing or development activities, please feel free to reach out to the team at Mind Digital for any of your needs you have. If you have any other comments or benefits that you have experienced with GTM, please feel free to comment below as this list is by no means a complete one.

Reference:-https://www.minddigital.com/4-reasons-to-start-using-google-tag-manager/