Why Seo Is Important For Your Business?

Did you know that over 40% population of the world is now connected to the internet?

You should also know that Google gets over 100 billion searches a month, reports Mashable.

What more, search is the #1 driver of traffic to content sites.

Similarly, 6 out of every 10 B2B marketers say SEO has the biggest impact on lead generation….

Where all this indicates or leads to? This shows how the internet is growing in usages. This piece of data is of great help to business since their prospects too are rising along the way. With more users being added to the web, businesses stand to leverage this ever-rising pool of prospects and realize their objectives with ease.
 

Take the business online

So, taking the business online is important these days. Not doing the same means not being able to benefit from a wider and ever-growing marketplace. After all, the internet is growing at a spectacular rate with individuals and entities both going there to extract some mileage.

So, what would a business do if it wanted to go online? First of all, it needs a website. Would that suffice? Having a website is the first requirement in order to taking the business in the digital world. After all, the race to catch the attention of users starts with a website!
 

Online prospects and SEO

So, you have a feature-rich and professional website running over the internet? But your business is not getting the result it intended? What is the way out then? Is this the time to hire an SEO company India? Yes, because SEO helps in such cases.

Search engine optimization (SEO) is basically a technique to boost the visibility of your website in search engines. This is how your business and its products or services or any other aspects are seen more by visitors.

SEO helps at many levels, including –

✓ Brands or businesses can cater a wider and bigger market

✓ Demographic-based targeting of customers is now a reality

✓ Enhanced visibility in SERPs for every aspect of the business

✓ Boundary-neutral growth and expansion for businesses across industry verticals
 

Reasons to trust SEO for your business

Over the years, optimization efforts have grown a lot in prominence with more businesses choosing to trust them to realize their true potential over the internet. It’s true that businesses have many reasons to trust SEO and leverage a wonderful technique of online marketing.

Here are some of popular reasons for brands to trust SEO –
 

# Visibility

Every business wants customers to find their products and services as easily and quickly as possible over the internet. This is only possible when the content on the site or other places get indexed by search engines. SEO helps in keeping your content in front of search engines in a manner to boost their possibility of indexing. This is how your business’ visibility gets a massive boost in the digital world.
 

# Branding

The more your business and its aspects are visible to users on the internet, the more trust they will gain from customers. With optimization efforts, you can make your business become more visible across channels on the internet. This is how brand awareness or brand visibility gets a massive boost. All this at a fraction of the costs that traditional modes of marketing often entails.
 

# Credibility

SEO helps your products and services gain top ranking in search results. Thus, your business and its essences are frequently visible to whosoever make search. This leads to a sense of credibility among your target audience. By appearing at top rankings, you stand to get credibility and this is how businesses grow and expand without investing massively.
 

# Traffic

An increase in traffic is perhaps one of the biggest benefits of SEO. After all, now your website has higher rankings and more people find it in the digital channels or in search engines. Since your products and services are all over the place, your website end up getting a good traffic. The number of visits to your website gets a massive jump and from the pool of visitors emerge prospects.
 

# Exposure

Without SEO, it would take a lot of money and time to get the kind of exposure your business needs to make a mark in the online world today. Your business and essences can now reach wider market and territories which means there horizon will get widen. Rather than spending a lot of money, you can boost the presence of the business with optimization efforts. You can cater any market or decide to target any audience and all this has gone easy due to SEO.
 

# Cost-effective way of marketing

SEO is something suitable to both small and big businesses alike. It’s perhaps the most cost-effective marketing technique to take the business forward on the web. Its cost effectiveness makes it a vital clog in your marketing mix. Which means, you can run paid campaigns at one end and also look to get organic traffic through optimization efforts. This is how your business realizes it goals in a timely and desired manner.
 

# Sales

More the traffic better the sales! Your sales can get a boost only when your business gets some interest from customers or users over the internet. By leveraging SEO, you can get more traffic, convert visitors into prospects and then give the sales a boost. Which means, your marketing efforts are sure to give a big fillip to your business.
 

# Superior ROI

With SEO, you are assured of getting a higher ROI than other advertising or marketing efforts. This happens due to the inbound marketing strategy where you have an opportunity to target only a specific market at a given point of time. Which means, you can reach out to only those customers you know can have potential for the business. You needn’t spend a lot or waste the money over a target audience entirely unrelated to the business.
 

# Demographics-based targeting

SEO gives your business a chance to indulge in demographics-based targeting. Which means, you can employ your marketing efforts based on knowing some of vital traits of customers. So, be it age, sex, territory, preference, geography etc., you can choose the metrics and then employ your optimization efforts. This kind of targeting boosts the chances of success and this is why search engine optimization continues to endear to brands small and big alike.
 

# Insight into the customers

SEO is a great way to get an insight into the customers and they base the subsequent marketing efforts. You can now analyse the kind of traffic received, can decode the searching methods of customers, can understand browsing patters of your audience, get a peek into the location and collect a lot of useful data regarding buying behaviours. All these information help a great deal when businesses resort to re-targeting.
 

# Measurable results

One of the best aspects about SEO is that, it delivers measurable results against majority of metrics used for marketing purposes. So, with your optimization efforts, you’d be aware of the budget, success or failure, clicks, conversions, or other things worth knowing. With measurable results to trust, businesses can understand where they are heading wrong or right without wasting money.

In overall, SEO is perhaps one of the most vital aspects of your internet marketing and it should get due weightage at you. So, trust digital marketing experts and see your business grow in the online world.

Reference-https://www.minddigital.com/why-seo-is-important-for-your-business/

Why You Need Seo For Your Website Or For Your Business

SEO is important. Without it, your website can’t score well on the internet. Its absence means your website won’t gain superior visibility in the online world. It’s responsible for bringing traffic to your site which is what every business desperately looks for.

SEO or Search Engine Optimization is a technique to promote websites, products or services on the internet and enhance their visibility. There are two ways to get traffic towards a website – paid and organic, where the latter is achieved through optimization.

Here are the reasons why you should benefit a lot from SEO -

• Organic search results are important as paid ads are something a vast majority of users neither open nor notice

• It’s the SEO efforts that give your website good rankings in SERPs and keeps in the first page of search results

• Featuring in top results of search engines means your website and business stand a good chance of being seen more by users on the internet

• Optimization brings traffic in a natural manner and saves a lot of money to businesses who otherwise have to rely on paid mode of advertising

• Organic traffic lasts more and that’s why, it benefits businesses more than those coming from paid form

• More visitors come to those sites that engage in optimization and this is how a boost to ranking is offered

• More clicks, more visits and more impressions happen and all this brings growth to your business on the internet

• Brand building takes place and your business wins the trust and confidence of more users when it’s engaged in optimization effort

• More people become aware of your business, more people see your websites and thus, more people turn up at your website, and all this is due to SEO

• Businesses can target specific keywords to reach to markets of own choice, they can target the audience based on demographics

• Measurable results are also possible with optimization and this is how one can amp up efforts to win more visits to the site

• The biggest priority for any business is to perform well on the internet and this is not possible unless SEO is benefitted from

• Without optimization, brand building goals can’t be realized as easily as it does happen and that’s why, optimization is important

In overall, your business should choose only the Best SEO Company to get superior rankings on the internet and realize its goals and objectives with effortless ease.

Breaking SEO Myths – SEO Is Simpler Than You Think

More and more people think that Search Engine Optimization is an immensely difficult technology that only a very few can master. This myth has helped SEO companies demand high fees from their clients and also ensured that more and people are coming to companies for SEO services. The bottom line is that SEO is not rocket science however it is not easy either. It is a step by step process that anyone can learn and get a reasonable command over in a short period of time. You need to put in time, dedication and have the drive to learn all about SEO involves as it’s a very deep subject matter. However, true expertise in this field requires a lot of effort and time which is the case with every field of work.

When you hire a professional SEO company, you pay them for their time, efforts and expertise in this field of work. You can learn to perform SEO on your own but differentiating between facts and myths of SEO is one of the biggest challenges for those who start down this road. An authoritative guide that can help you figure out the proper way of optimizing a website is not easy to find and there are thousands of people who try to sell SEO guides that promise to teach everything about SEO. If someone has a basic understanding of how a computer system and the internet works, it will not be a big leap forward for them to learn how to perform SEO.

For most small businesses and professional bloggers, simple Search Engine Optimization is more than enough and you can easily learn to do this on your own. You can follow well-known blogs and industry veterans such as SEOMoz, Search Engine Land and a host of others which give reliable SEO information. It is only for the more extensive websites, especially the ones for companies that are operating in intensely competitive industries that professional SEO services are needed.

The first step towards figuring out whether you are capable of handling your SEO needs on your own is learning what all constitutes SEO and the time that you will need to spend in order to see the desired results. SEO is not difficult, it is, however, very time consuming. Even the slightest change in the ranking of the website that you are trying to promote can sometimes take weeks. SEO is time consuming and you cannot expect results overnight by any means. This is the reason that businesses tend to hire SEO services company for promoting their website as these companies have the skills and the resources to ensure that the desired results are obtained.

Employ the services of a capable SEO service provider and give them the time that they need to do their work. There is nothing more frustrating for an SEO company than a client that expects results within days of assigning the Search Engine Optimization project to them. Learning about the basics of SEO will help you know what can or cannot be done by an SEO company. This will also allow you to know when the SEO company you are considering or working with is making false claims. It will also give you an advantage when you are picking one company out of the several professional SEO companies you are looking at. If you need any assistance or advice on your digital marketing including SEO or any type of web development, please feel free to reach out to the team at Mind Digital Group.

Reference:-https://www.minddigital.com/breaking-seo-myths-seo-is-simpler-than-you-think/

4 Reasons To Start Using Google Tag Manager

Google Tag Manager has been around for a while but many people don’t know exactly what it is or even how it works. So, what exactly is a tag you may ask for the novice users? A tag is a snippet of JavaScipt code that sends information to third parties such as Google and a tag serves a specific function. For example, if you want tracking capabilities on your website, you needed to install Google Analytics across all your webpages. This allows you to see and track the effect of your marketing or remarketing. If you are not using a tag management system as such as GTM (Google Tag Manager), you need to add these specific snippets of code directly on your mobile app, website or blog for example. Earlier, you needed the help or involvement of a web developer to help you install certain snippets of code for tracking purposes to serve or track different functions on your website. With the introduction of Google Tag Manager that is no longer the case as you can install snippets of code through Google Tag Manager without even being technical. With the introduction of Google Tag Manager, a webmasters life is much easier than ever. Below, we will discuss 4 reasons on why you should start using Google Tag Manager on your website if you aren’t already along with explain to you why it has become such a popular choice amongst both webmaster and marketers:

✓ No More Multiple Tagging - Tag management systems are by no means something new that has been invented recently as they have been around for years now. Microsoft was one of the first companies to introduce a tag management system but they charged a fee to install/use it. With the introduction of Google Tag Manager, it allows you to use a FREE system that can make your life a whole lot easier without having to pay anything which is a huge plus. Google Tag Manager works via its own container tag which you can place across all of your website pages and even multiple websites if need be through a single login. This container tag allows you to replace all other tags on your website such as tags from Google Analytics, Adwords, Floodlight and even other 3rd party tags through the GTM container tag. If you are working with an SEO company or a digital marketing agency for your online marketing efforts, ask them to install Google Tag Manager which really allows you to keep all your tagging in one place. GTM has included all tags for universal analytics, Adwords, remarketing, classic analytics and even popular ad networks. From a marketers perspective, this is really helpful/easy as they can start using Google Tag Manager as it allows them to customize tags even with little knowledge of coding or development.

✓ Easy To Do - Earlier on websites, you needed to install different pieces of code for different functions which is no longer the case as earlier mentioned. You also needed the help of a web developer if you weren’t technical enough to install snippets of code across each and every page. With GTM, you can install it once across all pages and keep on updating or making the necessary changes which makes it much easier than ever before. Once your Google Tag Manager container is added to your website, you can easily add, update or edit your tags through the Google Tag Manager web application making your life super easy. This also allows you to reduce errors and problems when trying to install Google tags or any other type of tagging that you want to add for tracking and optimization purposes. If you want to make any changes or add anything, you can do easily on your own as its in a single container tag rather than having to tag your whole website with a snippet of code. Lastly, you will also free up time of your web developers or IT staff who needed to help you with these things earlier on. They can therefore focus on other parts of the business that need these resources or work on other things you need help with rather than installing tracking or snippets of code which they needed to earlier.

✓ Future Proofing - When you upgrade to Universal Analytics (if you haven’t already done so), you can easily implement GTM also as it will allow you to make future enhancements and upgrades easily. With the introduction of Google Tag Manager, you can easily add things later on in one GTM web interface rather than installing it across your whole website which will take more time to do as well as delay things. In addition, changes can be quickly made and you don’t require any coding changes that were needed earlier on. It really allows to speed things up from a webmaster or marketers perspective by allowing you to decrease launch time and being able to do things yourself. Future proofing your website is much easier now as compared to before and you can do that with Google Tag Manager. It allows you to really stay ahead and up to date as if you have a website with thousands of pages, imagine how long it would take to add snippets of code across all of it. That is no longer the case as a single update in GTM allows you to do this faster than ever before.

✓ Speed & Tracking - The fact is when you have more code on your website it takes longer to load that webpage. With Google Tag Manager, this tagging system allows you to load only the tag container snippet and all your tags are housed within that specific snippet which means less loading time on your website. In addition, recording and monitoring what people do on your website is nothing new but with GTM, it’s easier than ever before to track events that are taking place on your website or blog. GTM even comes with event tracking built-in for certain things but it still does need some setting up of course. Some things you can track with GTM are form submissions, link clicks, time specific activities and overall clicks of course. Having a website that is fast to load is critical as even Google holds it as an SEO ranking factor as its part of a user experience which is absolutely essential. Lastly, you want to also be able to monitor what is taking place on your website through event tracking which is much easier to do now than before with the introduction of GTM. Both speed of your website and event tracking are very much possible if you install Google Tag Manager.

Summary
The installation and use of Google Tag Manager can really make your life super easy if you are a webmaster or marketer. Time to market, tracking, events taking place on your website and ease of use are all things that GTM offers which is a must in this day and age if you are serious about growing/optimizing your website or blog. If you don’t have GTM installed on your website, then it is something that you should seriously consider doing as some of the above points make that very much clear. In addition, Google is also offering a free certificate for a limited time as well as training on the installation/optimization of Google Tag Manager which clearly shows how important it is. If you are looking for a company to help you install Google Tag Manager or help you with any other type of digital marketing or development activities, please feel free to reach out to the team at Mind Digital for any of your needs you have. If you have any other comments or benefits that you have experienced with GTM, please feel free to comment below as this list is by no means a complete one.

Reference:-https://www.minddigital.com/4-reasons-to-start-using-google-tag-manager/

Activities A Search Engine Optimization Specialist Performs

Search Engine Optimization has a lot of mystery surrounding it and there are many people who do not understand what exactly a Search Engine Optimization Specialist does. While the technical details of this process are certainly not very interesting to someone who lacks technical knowledge. The misconceptions surrounding this industry often cause people to get scammed by unscrupulous SEO professionals who claim to be a Search Engine Optimization Specialist but provide their clients little or no benefit. In addition, sometimes clients hire a SEO specialist who partakes in black hat SEO which is looked down upon and can seriously hurt your rankings. It is important that you know what an SEO specialist really does in order to help your website get a good search engine ranking so that you can avoid being scammed. In addition if you understand what an SEO specialist does, it can help you pick a good SEO company out of the many options presented to you.

Basics of SEO
You do not need to become an SEO expert in order to tell which SEO company will provide you the best results. As long as you have basic knowledge of what a Search Engine Optimization Specialist really does, you can safely pick a quality SEO professional to assist you with your rankings. SEO is divided into on page and off page optimization and before you delve deeper, you need to understand what they are.

✓ On page Optimization – Any changes that a Search Engine Optimization Specialist makes to your website are part of the on page optimization. Usually this involves ridding the website code of errors and ensuring W3C validation. In addition, an SEO specialist will also add proper tags throughout the website and complete all metadata so that search engine spiders can analyze and classify your website with greater ease. He or she will place to correct tagging on your site so that the search engines know what your site is about as well as what to rank your site for.

✓ Off page Optimization – A large portion of time that a Search Engine Optimization Specialist spends on SEO for a website is spent on off-page optimization. Off-page optimization includes sharing links for your website on social networks, popular websites, developing links for your website and getting them placed on websites with a high PageRank. In addition SEO specialist submit articles relevant to your company on different sites, embed quality anchor text links which help you get high search engine ranking for the keywords that you want and more.

Summary
Search Engine Optimization is a time taking task that needs to be handled by trusted professionals who have the experience and expertise to deliver good results. It is something that is a long term task and cannot be done overnight. Any company or individual who claims to get overnight success will be using black hat unethical tactics which you should stay far far away from. If you need any assistance or advice with your Search Engine Optimization or any other digital marketing, please feel free to reach out to the team at Mind Digital Group.

Reference:-https://www.minddigital.com/activities-a-search-engine-optimization-specialist-performs/

Top 5 Reasons To Use A CMS System For Your Website

Since the beginning of the World Wide Web with Tim Berners Lee’s proposal at CERN in 1990, the technologies used to create websites have changed drastically. Initially, rudimentary websites were being created in HTML and then CSS and then Flash came along but now content management systems (CMS) have taken precedence over other means. There are many reasons for using a CMS system which we will discuss below:

1)  CMS is Easy to Use & Free
Most CMS systems are free and they let non-technical manage their websites. Since you don’t have to do any complex programming or HTML code, you get the job done way faster. Before you needed to have development knowledge to make changes to a site but now that has completely changed.

2)  CMS Allows Multiple Users
With CMS based websites, multiple employees of a business can contribute content to the website. Multiple users can be given user ids which they can use to access the CMS and post content onto the website. In addition, you can allow or block any parts of your CMS system that you want employees to have access to or not.

3)   CMS Allows Ease of Maintenance
Making site-wide changes or maintenance changes becomes easier when your website is built using a CMS system. You can update the CMS software or add functionality and so on without worrying about breaking the site.

4)  CMS Makes Design Changes Easy
If you want to update the look of the website with a CMS-built website it’s very easy. Since a CMS keeps the content separate from the design, making changes to the design does not bring down the website. Also, you can make global changes to the website by making a change just in the administrative dashboard of the CMS. With the growing number of smartphone users, a CMS-based website makes it easy to have a mobile-version of your website. You also have the flexibility to purchase themes and change the design of your website without any headaches.

5)   Many Other Benefits
The benefits of a CMS are far more than five. With a modern CMS, you will find it easy to implement an online marketing strategy as the CMS will offer SEO tools, email marketing, Social Media marketing, blogging tools and more. To survive the stiff competition in the modern business world, these are essential characteristics of a robust CMS.

With an E-commerce site, there may be a need for publishing as well as un-publishing content. You may have a Mother’s Day special or Valentine’s Day special offer for a certain duration but then might wish to remove all content related to that offer once the time period of the offer expires. This is where a CMS comes in handy — all you have to do is unpublished the content, the menus and links will update themselves automatically.

SEO-Friendly CMS
Since applying SEO techniques to a website after it is built can be cumbersome, it’s better to keep SEO in mind while choosing your CMS. Make sure that the CMS lets you set and modify meta tags such asdescriptions, Meta robots index/noindex, follow/nofollow, and so on. The CMS should optimize page loading speed since this is important from an SEO perspective. This can be done by making sure that the pages do not contain unnecessary or hidden content and HTTP-requests should be kept to the minimum.In a similar vein, CSS scripts should be at the top of the page while JavaScripts should be at the bottom of the page. A Content Delivery Network (CDN) should be used if required and no Flash or iFrames should be used.

Since duplicate content can damage a website’s search rank, the CMS should avoid publishing such duplicate content. Sitemaps guide search engines to all the pages of a website. Hence, the CMS should automatically generate and update an XML sitemap. The CMS should generate a meaningful 404 error page when someone tries to access a non-existent URL and the website’s HTML, JavaScript and CSS should be W3C compatible. The CMS should generate SEO-friendly URLs that should be readable, unique for every page and static. The URLs should avoid capital letters and special characters while the spaces between words in the URL should be separated by hyphens.

The CMS should also allow the use of breadcrumbs and provide keyword suggestions. It is a great help from an SEO perspective if the CMS is able to generate an overview of back links and also offers an opportunity to manage those back links. Lastly, the CMS should support responsive design and have mobile/tablet-specific templates that are optimized for speed. These are just majority of the aspects that should be kept in mind when choosing a CMS system that makes sense for you.

Top CMS Platforms
Once you’ve decided that you should go for a CMS, you have to make a choice of which one to choose? Below, we will discuss three CMS systems that are widely used across the World Wide Web today:

WordPress
It is the most popular CMS platform on the Internet today by a long shot with over 60 million websites built using it. It has enough themes, plugins and add-ons for you to choose from as you seek to make your website unique. You do not need to be a technical wizard to use WordPress to create your own website. CNN and Sony are but a couple of famous brands that have websites powered by WordPress. WordPress is absolutely free, has a great support community, is SEO friendly, and has a lot of great functionality.

Drupal
Drupal is a fully open source CMS and quite popular. Drupal can be used for simple blogs as well as extensive content portals of large corporations. It doesn’t hog quite as much resources as WordPress does as it is the most technically advanced among the three CMS systems in our list. Drupal tends to give a website improved performance such as quicker loading of pages and faster response times compared to WordPress or Joomla. It is highly customizable with a plethora of plugins, themes and other configurable options. The White House website is one among many famous websites built using Drupal. It is a good option if you are larger business looking for a secure, reliable, SEO friendly and robust CMS system.

Joomla
Joomla is another great option as a free open-source CMS with a comprehensive extension library. Joomla is used by E-commerce websites, corporate and non-profit websites, social networking websites and others. Joomla templates have CSS3 animation and also let you customize the typography included the fact that it’s easy to embed Social Media buttons such as Facebook, Twitter, etc. Among the numerous users across the globe, Harvard University uses it as their CMS system of choice. Lastly, Joomla is also SEO friendly.

Conclusion
A CMS system is the smart choice for your small or large business. There are many options when it comes to a CMS system so do your research and see what’s available in the marketplace. Gone are the days where you need to be a developer to change or manage your website due to the ease of use that has been provided by using a CMS system. Another thing to keep in mind is that if you need any type of customizations that are not available within a CMS system, you can always get the help of a development expert to assist you. If you need any help or assistance with any CMS system or just general advice, please feel free to reach out to the team at Mind Digital Group.

Reference:-https://www.minddigital.com/top-5-reasons-to-use-a-cms-system-for-your-website/

What’s Better For Facebook Ads: CPC Or CPM

If you are looking to market or advertise your company on Facebook, then the choices are as follows: CPM & CPC.  Which one is better? This article can help you in understanding the differences between the 2, but more importantly make the decision that is right for you!

Before we jump in and explain both models, let’s firstlyunderstand how advertisements on Facebook works?

There are more than 1.15 billion registered Facebook users today! When you register on Facebook, you give your personal information which includes things such as DOB, your gender, location, general interests, likes & dislikes and many other details. This is a HUGE pool of information for an advertiser to interact with the correct audience but more importantly understand them. Facebook filters all of this information as per your requirements and therefore displays your ads to the target audience.

Understanding CPM (Cost Per Impression)

CPM is defined as an attributed cost per 1000 impressions for your ad on a website. Majority of today’s web content portals use the CPM model, where you generally buy a certain numbers of impressions in a particular time frame. This is irrespective of the placement of the advertisement.

CPM models works on impressions, and whether the target audience see’s your ads at top of the page or even at the bottom. Your message ultimately has been conveyed to your target audience and he or she saw has seen your ad. Facebook also use’s the CPM model in the same way as described above. You need to buy a number of impressions on the basis of bidding.

With CPM model’s, you are basically gambling with the desired budget on Facebook. You might get tons of cheaper traffic, but you may also exhaust your entire Facebook budget without even getting ONE click on your ad.

There is no risk at the publisher’s end in this case (Facebook as an example), as they are paid for every impression of your ad. As a result of this risk/one sided nature of CPM models that exists, companies generally seeks an alternative that can offer some performance guarantee’s and a better ROI (Return of Investment)

Understanding CPC (Cost Per Click)

CPC is referred to as Pay-Per-Click (PPC). It is a performance based activity in which the publishers are ONLY getting paid for every click on an actual advertisement. So basically what that means is you are ONLY paying when an actual user sees your ad and thereafter clicks on it! To get more clicks and make sure that publishers (Facebook as an example) are getting maximum revenue potential, they have to ensure that the ad is highly relevant.

Since the risk involved is now at the publisher’s end, they will display the ad’s at the relevant positions that it’s generating the highest ROI therefore more clicks for the paying advertisers. In Facebook, you need to bid for a click and the media owner takes into account the quality of placements of relevant ads to increase the chances of more clicks. What this means for clients is that you will be ultimately paying for the actual clicks. Google also has a similar model of CPC, but we will leave that for another blog post!

Summary
The simple comparison between CPC and CPM is as follows:

Cost Per click (CPC) is a low risk model as this is performance based. You will only pay for the clicks on your ads. Sharing of this risk and measuring performance for campaign’s makes CPC a much easier choice for marketer’s today. Google as an example generates billions of dollars in revenue by using this model and playing the middle man role between advertisers/media owners.

CPM model’s can sometimes require significant amount’s of investment to generate a justifiable ROI. There would be a 100% risk at the advertiser’s end with no guarantees of even a SINGLE click (hence why we compared it gambling above)

At the end of the day, advertiser’s have the option to have guaranteed traffic in the form of CPC’s which may be more expensive than a CPM model. Conversely, with the CPM model they may generate more eyeballs on the actual ads but less traffic. Therefore we believe that depending on what the goals are for advertisers, the strategies need to be tailored accordingly. It all depends on your vision & goals!

Reference:-https://www.minddigital.com/what-is-better-for-facebook-ads-cpc-or-cpm/

Why Hire A Web Development Company That Also Offers SEO

Search Engine Optimization is a technique that helps a website rank higher in the search results of the search engines such as Google, Bing, Yahoo, etc. To develop a website for an organization and make it live is not the end of the story but rather just the beginning. Some techniques must be deployed so that the visibility of a website is enhanced and it ranks higher when people search about the products or services that this particular website provides. This is the reason why every website development company must have a good knowledge base of what SEO consists of. Nobody remembers the URL of a website in today’s time and as it is cumbersome and there is no requirement either as they can be easily searched on the search engines. For instance, cab services are provided by many companies but whenever a user searches for a cab service on the web, those companies which have SEO in their website strategy are at the top of the results page. Above is just a simple example of how SEO plays a critical role in gaining a presence online. No matter what your business is, if you want your business to be found online, you need the help of an SEO expert. It makes perfect sense to get the help of the company who developed your site to actually help you in getting that site found online.

When a web development company has SEO experts, they can build your site with Search Engine Optimization in mind. SEO knowledge becomes all the more compulsory for web development companies as they have to ensure that the website developed by them is not only good in appearance and functionality but also proves productive to the company by drawing customers. SEO also becomes increasingly important for E-commerce websites where there is stiff competition.

✓ Search Engine Optimization has become much relevant as many websites compete for the high indexing on the search result pages.
✓ The company which develops websites must also have SEO in mind when creating the websites for search engines and thus must have knowledge of the SEO field.

Benefits of SEO for a Web Development Company
When a client approaches a web development company for building a website for his or her business, they expect to get a website that increases the customer base of the company and represents their brand online. The web development company which offers the complete package of website development and an SEO friendly website is always preferred over the company which offers just the web development services. SEO techniques involve many methods like content optimization, Meta tags, sitemaps, link optimization and much more.

Many of these aspects such as sitemaps and link optimization as an example are kept in mind at the time of website development and hence developers must be aware of the latest SEO techniques so that optimization starts from the earliest stages of the project. A website development company can benefit from this as the customer satisfaction will be guaranteed if the website developed is not only high on functionality and appearance, but also are Search Engine Optimized. Clients get the finished product which can then be made live without making any amendments and it also starts giving dividends instantly.

✓ Development companies having SEO knowledge are able to give a complete website which gives results a lot faster once it is live.
✓ Web development companies are also able to offer ongoing SEO services which is an added benefit to both the company as they can gain revenue and the client who can have all services in one place.

Summary
In today’s time, it is not just about building a website and expecting people to come on their own. Many factors need to be considered when developing a site from the beginning especially from an SEO perspective such as W3C validation, tags, heading etc. When you are working with a web development company who truly understands both SEO and development, it will make your life a lot easier. In addition, you are able to build the correct foundation from day one rather than go backwards and fix things later on. If you need any help with your web development or SEO, feel free to reach out to the team at Mind Digital Group.

Reference:-https://www.minddigital.com/why-hire-a-web-development-company-that-also-offers-seo/

Tips To Create A Good Backlink Profile

Content is king in terms of Search Engine Optimization and this statement which I am sure you have heard many times before is also one of the most over-stated facts about SEO. On the basis of only content, you cannot get higher rankings within the search engines. You need to do something beyond just create unique content such as both on-page and off-page SEO. Nowadays with the changing landscape of SEO, you hear most experts discuss mainly 2 things which are content and on-page optimization. Off-page SEO has importance that needs to be taken seriously, however it is not as important as before but still a vital part of your digital strategy. Today, we are going to discuss about how you can create a good backlink profile to help with your SEO rankings. Creating a good backlink profile comes underneath the remit of off-page SEO activities. Below, we will give you some simple advice on how to create a good backlink profile.

1. Pick Targeted Keywords – The first step is finding the main keywords that you want your website to rank for. This is critical and the first task which you need to undertake before doing anything else so you know exactly where you want to be. Ensure that you are doing research and thinking thoroughly about where you want your business to be viewable online. You should ideally target 5 to 10 keywords in the beginning that are not very high competition that you would like to rank for within the search results. After this is complete; your strategy, content, and goals should revolve around these targeted keywords.

2. Main Competitors - Once you have completed the first step, the next thing you need to do is see who are the competitors that are ranking for your targeted set of keywords. Once you have completed this and identified all the main competitors, move on to the next step.

3. Backlink Analysis – You now have your list of targeted keywords and your main competitors, great! The next step is analyzing and seeing what are the backlinks of these competitors. There are many free online tools that are available through which you can explore the backlinks of any website. Use these tools to identify the links and once you have this detailed list of backlinks, you should filter the quality sites into a separate list.

4. Get Links From Similar Sites – This is a lot easier said than done, however try your best to get links from the same site or similar sites to your webpage. Use techniques such as content seeding, creating valuable content that the website owner would want to share with their audience to generate you a backlink or even just contact the webmaster directly. Links from similar sites shows the search engines that your website is also relevant for the same topic.

This above list are some simple steps you can follow to get higher rankings by improving your backlink profile through targeted efforts. You would be surprised how far you can get with thinking things through and creating a good SEO plan. If you need any assistance or help with your SEO or anything else digital marketing or development related, please feel free to reach out to the team at Mind Digital Group.

Reference:-https://www.minddigital.com/tips-to-create-a-good-backlink-profile/