How to Optimize Your Blog Using SEO

Whether you are a new blogger in the market or a well-established company, everyone needs to optimize their web pages, also the blog posts, to make their online presence more prominent. And for that, SEO is the best tool as it helps your visitors and customers search your products, services and even brand on the search engines like Yahoo and Google.

But, it can be a little over-whelming as well as a tricky tactic to master the updates of Google. How will you get to know what you need to optimize and how? What changes will matter and what changes won’t? Being confused is not common amongst the inbound marketers. Here are some ways how to optimize your blog posts for the keywords you mostly care:

• Inclusion of Long-Tail Keywords

If you are a frequent reader, you would read blogs online which include tons of search keywords. Those bloggers are living with a myth that inclusion of more search keywords means higher rankings. Instead, it will damage your SEO as search engines understand who is using SEO decently and who is keyword stuffing. Keyword stuffing basically means including search keywords as much as possible into blog posts with just a sole purpose to gain higher rankings in organic search.

Also, including many search keywords in your blog posts doesn’t make a good reading experience. You should use keywords in such a way that it does not feel unnatural or pressed. Taking an average of 1-2 keywords per blog post is advisory as it will maintain your quality and also the ranking.

• Focusing on Keywords at Specific Parts of Blog Post

As you have got the idea about the inclusion of search keywords, it’s time to incorporate these keywords in right places of a blog post. Do you know what are the most important places where search keywords will actually help you in rankings? Well, there are 3 essential places where you should try:

1. Headers & Body
2. Title
3. URL

• Making Blog Mobile-Friendly

Since April 2015, Google has shown it’s love towards the mobile-friendly websites and blogs. Google revealed that most of the people use the search engines on their mobile phones instead of using on desktops or laptops. Today, everyone is on the move and they are in the need of mobile-friendliness. So, if you have not been focused on optimizing your blog for a better mobile experience, you better start working on it!

Summary

So, here we are! All the above-listed points help you to optimize your blog posts using SEO. After following these seo services india, your blog posts will surely get better ranking online.

10 Aspects Of Digital Marketing Strategy For A Successful Business

Going through huge amount of digital information and coming up with an effective digital marketing strategy is a tricky thing to do. In order to create a digital marketing strategy that suits your business goals, you should be able to identify and select the best marketing tool, you should know how to pick up information that will help you launch, grow and develop a successful marketing strategy.

The following are 10 important aspects of digital marketing that you should keep in mind in order to make your business a success.

Marketing Research

The first step for an online business is research, which is also most probably the most time-consuming process. Market research will help you determine the form your brand will take once it becomes ready to go digital. It will also help you define your online audience. Once you have identified the right sectors for your audience, you will be able to figure out the online channels to invest in. Through market research, you will also discover your online strengths as well as weaknesses.

Search Engine Optimization

Search Engine Optimization (SEO) is not just about getting traffic to your website. Through offsite and onsite optimization along with good content, you can achieve effective growth for your business by using the right strategies to increase the visibility of your website in search engines.

However, before starting your own SEO strategy, you need to study your online influences, competitors and your unique customer activity. Only then, you will be able to create optimization techniques that will allow you to capture targeted and quality traffic rather than generic online traffic.

Content Marketing

Content is one of the most important aspect of digital marketing. Content is what drives social media and SEO processes, which is a powerful combination. The key is to get the right content in the right place. Hence, understanding the type of content that you need is important so that you can work on producing quality content and promoting it. Before creating engaging and shareable high-quality content, you need to consider your resources, who will produce the content and QA it, etc.

RELATED:  Checklist In Making Your Website Ready For Local SEO

Data Analytics

Data analytics involve setting goals, segmenting your audience, and creating custom reports to access relevant data which will help you to make accurate decision for your business. Having the right information in your hands is essential in order to plan and execute marketing strategies effectively. However, keeping track of online marketing is not an easy task. If you don't know how to collect and analyze data, you won't be able to provide ROI data.

Moreover, in order to be able to collect relevant information from an ocean of data, you need a systematic process. It is best if you hire a professional who will help you set up and control your Google Analytics. This way, you will gain valuable insights on your web and social media data.

Social Media

Social media is the fun aspect of a digital marketing strategy and can be beneficial for your business in the long run. However, choosing the right social media platform for your business is the tricky part. Different social media channels have their own pros and cons. A channel that may work for a certain business may not do so good for another.

For example, there is no point using Pinterest or Instagram if your business does not offer visual content. Another important point is deciding the type of resources (money and man force) you will put into social media. If you put in enough time and effort, social media can definitely show positive results.

RELATED:  [Infograph] How To Do Keyword Research for SEO

Pay Per Click Advertising

Before you start a PPC campaign, you need to take care of the following things:

• Figure where your prospects are
• Keyword research around your products/services
• Cost per click of your keywords
• Competition levels for those keywords

You should also consider asking the following questions to yourself:

• Are you going to outbid too many people for a high competition keyword?
• Are you considering placing ads in related blogs and websites using Google content network?
• Which channel (Facebook or Yahoo) is the best for you?

Besides determining the best-paid advertising channel for you, you also need to set your budget, your objectives and how you are going to measure them. Once you have figured out these things, you can go ahead and set up your PPC campaign. It is best to hire a professional due to the complex nature of this technique.

Conversion Optimization

Once you have a targeted audience, your next step you want is for them to convert. Conversion optimization ensures that your traffic does not goes to waste. It deals with the design and content elements of your site and tweaking it to make more people to take the next step.

Understanding the psychological process of your audience who visit your landing page is important in order for you to compel them to take certain desirable actions. By implementing conversion optimization techniques, you can considerably improve your site's performance, thereby improving your site's conversion rate. Conversion Optimization is the only means to boost your ROI and increase your business' performance online without spending a lot of money on advertising.

RELATED:  How to Add Blog/Website to Google Search Engine for Fast Index

Mobile Marketing

With the exponential increase in the number of mobile phone users, mCommerce is becoming a vital part of digital market. As a result, your online arm (website) should be ready and adaptive to accommodate all the different mobile devices and users. Also, it is important to understand the difference between a good mobile marketing strategy and the usual online strategies.

Though mobile solutions are still compatible with traditional types of online marketing strategies, making sure that your site is viewable and usable on mobile platforms is not enough. A good mobile marketing solution should comprise Mobile Content, Mobile Advertising and Mobile Conversion Optimization.

Website Factors

Your website's content and its optimization is greatly influenced by website factors. In other words, your online marketing strategies rely on certain important technical site factors. By creating a strong site, you are setting a strong marketing foundation. You can include a number of elements to create a strong website. The key is to determine what to keep and what to dispose.

Email Marketing

Email marketing is a strong and reliable marketing channel that reinforces other your marketing strategies. Email marketing, unlike social media marketing, is more personal. It can strengthen old bonds that you have with your long-term audience. However, there are certain things that you need to determine, like how to funnel social media through email, how to use social media to build your email database, and determine the best content strategy for blending email marketing with social media.

Reference-https://techblogng.com/digital-marketing-strategy-for-successful-business/

What Are The Advantages Of Digital Marketing Over Traditional Marketing?

Traditional marketing includes many different mediums and formats: print, electronic media ads, hoardings in stadiums, display trucks and more. Traditional marketing also includes the catalogs that fill our mailboxes which we love to throw out in the garbage. The problem with traditional marketing formats such as TV ads is that they tend to cost hundreds of thousands of dollars. Even a print advertisement in a national newspaper can be very expensive. Advertisements on TV come on during the ad breaks whether consumers want to see them or not. This ensures that ads are treated by most TV viewers, for example, as a nuisance rather than something useful.

Now turn to digital marketing in its various avatars and advantages. Digital Marketing Campaigns can be tracked, tweaked and the effects are measurable. Consider an email marketing campaign as a perfect example. We can track who has opened the email, who clicked on the links within the email, what they did within the email and so on. This gives valuable data points to the marketer to track the results of his or her ad and the ROI on the money spent in the campaign.

Digital marketing campaigns can be highly targeted and laser focused. For example, users looking to buy a flat screen TV or digital camera are shown relevant ads making it likely that the ad will lead to a purchase. Its’ easy to notice that if we search for flat screen TVs or digital cameras in the Google search box, then when we visit any site, the site will probably show banner ads about TVs or cameras. This is targeted advertising and definitely makes more sense than the traditional advertising paradigm where prime advertising minutes just go to the highest bidder. Think Super Bowl or the Olympic events.

Digital marketing campaigns are cost-effective and scalable whether they are on Social Media platforms or search engines. Digital marketing campaigns level the playing field for businesses of any sizes to compete for the increasing money being spent online. So the David’s of the business world can take on Goliath at least as far as online marketing battles go.

The ROI on digital marketing spends is measurable and the results tend to be more or less real time. Digital marketing campaigns can have a global footprint with very little cost. Contrast with the cost of a traditional marketing campaign that is conducted worldwide. Digital marketing campaigns conducted via Social Media can go viral where the message is voluntarily shared, liked, re-tweet’d, and +1’ed. Thus people volunteer to act as brand ambassadors for the company without taking millions of dollars.

Digital marketing connects with consumers at many levels which is not the case with traditional marketing. You would be quite surprised the effect and impact a good digital marketing campaign can have on your bottom line. If you have any questions or need any digital marketing assistance, please feel free to reach out to the team at Mind Digital Group.

Reference:-https://www.minddigital.com/what-are-the-advantages-of-digital-marketing-over-traditional-marketing/

What Is The Importance Of Google Algorithm Updates

Nobody likes to fail, whether it’s a classroom, sporting event or your professional life. We have seen many changes in 2013 with regards to Google and Search Engine Optimization techniques. Many important updates have been rolled out which have changed the Search Engine Optimization process, thoughts, and strategy. EMD (Exact Match Domain) Google update was a massive crackdown on spam websites that were trying to beat the system by changing the domain name of their website so they could rank for specific keywords. Another example of an update that was rolled out in 2013 was known as Google Penguin, this algorithm analyzed the quantity, quality, and relevance of websites that link to yours. When Google looks at your link profile, they’re looking at things such as what types of websites link to yours, are they spam sites, how quickly you acquired these links, and the anchor text used by the linking website.

Google updates its algorithm over 500 times a year in order to fight low quality sites from appearing on the Search Engine Result Page. In the future we will also see many updates from Google to ensure that its users are getting the most relevant results. The reality is people how to Google because they feel they get the most relevant information according to the searches they perform. If that were to stop happening, then users would look elsewhere to find what they are looking for.

Search Engine Optimization is no longer an easy task that you can do sometimes or even in your spare time. As Google changes its website ranking techniques constantly the ultimate goal is to ensure that the users are getting the best experience possible. What Google holds as the most valuable today is the content you are providing and sharing. As a result of this, it is critical that you constantly refresh, add, and share content on the Internet. If you are doing white hat ethical SEO and are providing good content then you will not have to worry about any Google updates.

Many people think these updates cause a lot of disruptions and problems. The reality is that these updates are teaching online marketers an important lesson which is do things the right ethical way and Google will reward you for your hard work & efforts. To reach your online goals it is critical that you stay up to date with all the Google Algorithm changes to ensure you are getting the best results. Most importantly, create great content that people want and only perform white hat ethical SEO. As always if you have any questions or have been affected by a Google update, please reach out to the team at Mind Digital Group. We are always happy to help with any of your Search Engine Optimization needs.

Reference:-https://www.minddigital.com/what-is-the-importance-of-google-algorithm-updates/

The Evolution Of Search Engine Optimization

Search Engine Optimization has come a long way since its inception in the 90s when search engines first made an appearance. The earliest SEO involved manually submitting your website to the search engine so that it could be indexed and placed on the list of results that the engines returned. The earliest search engines used very limited factors to determine the ranking of a website. These factors included keyword density and links on a website, and webmasters soon started stuffing their websites with keywords, sometimes in invisible fonts and very high quantities to secure top rankings for their websites. Soon the search engines caught on to such tricks and updated their algorithms, which spawned the industry for SEO services that exists and thrives even today.

A Division in The SEO Industry
It has been a steady battle, between search engines and SEO services, each tries to outdo the other. Search engines try to filter out useless information and include only relevant results, while it is the job description of a Search Engine Optimization expert to ensure high ranking for his or her clients. Soon this race led to a fracture in the SEO industry out of which two different factions of the SEO experts were formed. White hat SEO experts use ethical means to promote websites, while the other faction, performs unethical, and sometimes downright illegal things to secure the top rank for their clients. This is known as black hast SEO. The penalty of being caught using black hat SEO is severe, and any business that wishes to enjoy long term success naturally prefers white hat SEO services. Search engines can do many things to penalize sites such as eliminate a website completely from its search results or give it a penalty to significantly drop its rankings.

The Increasing Complexities of Search Engine Optimization
Google is the biggest search engine today, and the primary focus of most SEO service providers. To counter unfair means, the search giant uses hundreds of factors that are combined together to calculate the ranking of a website. SEO companies have taken on this challenge and try to find new and innovative ways to improve SEO rankings. Some popular ways of boosting SEO rankings of a website are:

1. Studying the website and ensuring it has no code error

2. Optimizing website code for performance and faster loading

3. Ensuring that the website really has something useful to offer through quality content

4. High quality links from reputed and reliable sources

5. Ensure that a site has no broken links or duplicate content

From random stuffing of keywords, to highly sophisticated and targeted optimization techniques, Search Engine Optimization has come a long way. It has evolved magnificently and continues to do so. Each year search engines update their algorithms, and SEO services adapt their services to these new changes.

Modern SEO industry
The SEO services of today have evolved beyond all recognition and are drastically different from the services of just 10 years ago. Leading SEO companies continue to deliver great results for their clients. With the Google Hummingbird update, the rules of engagement have once again been changed, and the focus is now on creating websites that users will like. Google is all about sharing quality information and content with its users. SEO services continue to evolve, and they will no doubt adapt to this as well, and create even more effective Search Engine Optimization techniques. Google will constantly change and update their algorithm to benefit its users and so will the SEO companies continually have to change their strategy. This is something that will be continually ongoing and will never stop. If you need any help with your SEO or any other digital marketing, please feel free to reach out to the team at Mind Digital Group.

Reference:-https://www.minddigital.com/the-evolution-of-search-engine-optimization/

Activities A Search Engine Optimization Specialist Performs

Search Engine Optimization has a lot of mystery surrounding it and there are many people who do not understand what exactly a Search Engine Optimization Specialist does. While the technical details of this process are certainly not very interesting to someone who lacks technical knowledge. The misconceptions surrounding this industry often cause people to get scammed by unscrupulous SEO professionals who claim to be a Search Engine Optimization Specialist but provide their clients little or no benefit. In addition, sometimes clients hire a SEO specialist who partakes in black hat SEO which is looked down upon and can seriously hurt your rankings. It is important that you know what an SEO specialist really does in order to help your website get a good search engine ranking so that you can avoid being scammed. In addition if you understand what an SEO specialist does, it can help you pick a good SEO company out of the many options presented to you.

Basics of SEO
You do not need to become an SEO expert in order to tell which SEO company will provide you the best results. As long as you have basic knowledge of what a Search Engine Optimization Specialist really does, you can safely pick a quality SEO professional to assist you with your rankings. SEO is divided into on page and off page optimization and before you delve deeper, you need to understand what they are.

✓ On page Optimization – Any changes that a Search Engine Optimization Specialist makes to your website are part of the on page optimization. Usually this involves ridding the website code of errors and ensuring W3C validation. In addition, an SEO specialist will also add proper tags throughout the website and complete all metadata so that search engine spiders can analyze and classify your website with greater ease. He or she will place to correct tagging on your site so that the search engines know what your site is about as well as what to rank your site for.

✓ Off page Optimization – A large portion of time that a Search Engine Optimization Specialist spends on SEO for a website is spent on off-page optimization. Off-page optimization includes sharing links for your website on social networks, popular websites, developing links for your website and getting them placed on websites with a high PageRank. In addition SEO specialist submit articles relevant to your company on different sites, embed quality anchor text links which help you get high search engine ranking for the keywords that you want and more.

Summary
Search Engine Optimization is a time taking task that needs to be handled by trusted professionals who have the experience and expertise to deliver good results. It is something that is a long term task and cannot be done overnight. Any company or individual who claims to get overnight success will be using black hat unethical tactics which you should stay far far away from. If you need any assistance or advice with your Search Engine Optimization or any other digital marketing, please feel free to reach out to the team at Mind Digital Group.

Reference:-https://www.minddigital.com/activities-a-search-engine-optimization-specialist-performs/

An SEO Company Can Help Your Website

When IBM decided to enter cognitive computing and developed their Watson computer system, they decided to first develop it specifically to answer questions on Jeopardy and famously pitted the computer against former winners Brad Rutter and Ken Jennings. The resulting publicity has made Watson more or less a household name. The Jeopardy match-up resulted in invaluable coverage in the media which would otherwise have cost IBM millions of dollars in publicity expenses.

Marketing and publicity are a key part for any brand or business. Which is why the expensive half-time commercial slots during the Super Bowl cost $4 million for a 30-second spot and yet, there is no shortage of buyers.

In the online world, making a website popular is clearly one of the necessary conditions for website owners and Ecommerce businesses if they want to survive and flourish. One of the ways to achieve popularity is via Search Engine Optimization (SEO) with an SEO company. SEO is at the opposite end of the spectrum from Super Bowl half-time ads. SEO is entirely free and the only investment being the SEO professionals themselves times.

Of course, digital marketing is an ever growing activity and online businesses need to opt for paid online marketing activities such as search advertising, PPC advertising and online video ads. Such paid online marketing campaigns can be effective in the short run and they are typically the preferred method when the intention is to promote a short-term activity such as an end-of-season sale. But nothing beats SEO as the preferred vehicle of online marketing to increase a brand’s online profile in a sustained manner as once you achieve rankings, it’s free traffic.

SEO company
For those who are serious about their online business (which includes all Ecommerce businesses at the very least), there are two essential requirements for enduring success: 1) have a user friendly, functional and simple-to-use website with a great user interface and 2) engage a digital marketing company to help you with the SEO aspect of your business in an ongoing fashion.

SEO is for the long haul
Why do you need to hire an SEO company instead of doing it in-house? Well, that is because SEO is a job for professionals who have gained long years of experience by working in the SEO business. They have in-depth knowledge and perspective about both the past and the future possibilities of SEO.

With SEO professionals at an SEO company are taking care of SEO for your website, you will be assured that all the basics are taken care of: such as on-page and off-page optimization. SEO professionals will also know to avoid the deprecated practices or black hat SEO techniques.

Search engines like Google are taking action against those websites who try to artificially enhance their organic search rankings on the search engine result pages (SERPs). An SEO company that knows what they are doing will ensure that the website is appropriately optimized, no illegal quick fix solutions are tried. When it comes to SEO and website organic search rankings, the smart ones know that ‘slow and steady wins the race’ is the motto to remember and follow. There are no quick fixes. For example, if a site is old, it will a get certain amount of value and weightage in Google’s rankings irrespective of other qualitative aspects of that site.

SEO is a many-splendored thing
SEO is not a single monolithic thing anymore — if it ever was. SEO comprises of many things. Apart from the off-page and on-page optimization mentioned earlier, SEO professionals at an SEO company will ensure that there is no duplicate content on the website. Google chooses to punish sites with duplicate content (since in Google’s view, such sites do not add value to the internet; and Google is right here) and it is better to remain careful rather than seeing your hard-earned position in the SERP suddenly vanish. With numerous algorithm changes such as Google Penguin, Google Panda (not named after the cute animal), and Google Hummingbird, Google is trying to adapt to changes in user behavior as well as trying to provide the best and the most relevant links in the organic search results.

After all, Google’s (and other search engines’) reputation relies on such website providing authoritative answers to users’ queries. The changing nature of audience behavior includes such seismic shifts as the inevitable predominance of mobile devices to access the internet. To cater to these changes, Google is changing its algorithm to be able to better meet the needs of its customers. These are all things that your SEO company that you are working with will need to keep mind.

With the growth of mobile, voice search has grown. And with the Google Hummingbird changes, Google has revealed how it seems to answer truthfully any question put to it. Today of course, Watson is much more than a Jeopardy winning computer server. Watson has morphed from being unbelievably good at Jeopardy to helping cancer specialists make sense of the growing volume of medical literature comprising of endless data from current and old studies, clinical trials, side effects of drugs, drug combinations to avoid, etc.

Similarly, SEO professionals will take the guess work out of SEO. Apart from making sure that the website adheres to all the rules from search engines, SEO professionals that are working at an SEO company will develop and implement long-term plans to improve your site’s SEO. That includes running content marketing and social media marketing campaigns to improve the website’s SEO.

SEO includes content marketing & Social Media marketing
For a website to get good ranking in the organic search results, it needs to have great on-site content which the SEO company you are working with can advise you on. Google gives great weightage to authentic and authoritative content. Hence, SEO professionals ensure that websites have a deliberate approach towards content marketing which includes regular blog posts.

Blogging, email marketing, white papers, Slideshare presentations, etc. are a few of the ways of generating and then sharing great content. If the community of users likes this content and consumes it and shares it, this will give a signal to the search engines that this is valuable content. That will translate into those sites getting good rankings in the organic search results. If the content on a site gets many Social Media shares, this tells the search engines that this is authentic, meaningful and powerful content created by experts or industry leaders.

Search engines will display such sites higher up in the search rankings. Of course, the final rank of a site is determined based on ‘more than 200 factors’ as Google might put it but having good content is one of the most effective ways to enhance your site’s SEO in an effective and long-term fashion. An experienced SEO company can guide you and the do’s and don’ts in this area.

An SEO company specializing in content marketing will ensure that your site has great content. Social Media is the other great battlefront for the modern SEO professional. This battlefront must also be conquered if your website wishes to last for long. Social media — Twitter, Facebook, etc. — is the place where you have to post funny and relevant content which will get widely shared and disseminated among peers in a user group.

When a blog post shared on Social Media gets numerous Likes or Retweets, that gives the search engine the idea that this is a good site with interesting content. Of course, for content to be shareable, they have to avoid the cardinal mistake of being boring. Content can be boring because of many reasons — it can be too technical, archaic, or arcane, it can be presented in a soporific manner, it may lack the factors that make a post go viral such as having images or an emotional core to it. A good SEO company knows the balance that needs to happen in this respect

Social Media is sort of a pressure release valve for many busy working people. Hence, the popularity of cat videos on the internet — or videos of human twins doing funny stuff and so on. An effective Social Media marketing strategy will take into account such rules of the game as when to post content and how often to post content to each of the different social media platforms.

SEO companies with proven social media marketing strategies and expertise will be long-term assets for your company Once you get your ‘content strategy’ honed, you will likely get a pretty popular website which attracts endless unique visitors as well as a devoted band of regular readers. The deep engagement with your community of readers apart from the large number of social shares will give the right signal to the search engine that the website is an authority on that given business vertical. This will help your website rank higher in organic search results leading to more search engine users discovering your website.

Conclusion
For the above reasons, Search Engine Optimization (SEO) by an experience SEO company can lead to greater popularity for your website. If you are looking for a reliable, trusted and experienced SEO company that can help you achieve higher rankings, please feel free to reach out to the team at Mind Digital Group for any of your digital marketing needs.

Reference:-https://www.minddigital.com/an-seo-company-can-help-your-website/

Is SEO Important?

Search Engine Optimization is an important marketing tool for business owners. It can no longer be something that is good to have but is rather viewed as a must have in today’s marketplace. Online marketing may prove to be a challenge for many because promoting one’s brand online requires an understanding about online marketing trends.

SEO is a marketing strategy that should be clearly understood and if implemented properly can boost your brand value online.  SEO increases your website’s visibility in a search engines natural results which is always free. In this era of technological evolution it’s very important that your website always stays ahead of others and appears on the first page of the search results. This will increase your websites presence, recognition, and traffic that is generated.

SEO aims at understanding how popular search engines like Google, Yahoo, Bing etc. works, what people search for, what keyword they use while searching for something &how often they use these keywords. If you understand this then you can optimize your website and make it SEO friendly. This will in turn provide you with the results you want and need to increase your presence online. Optimizing your website requiresupdating the content of your website on a regular basis. You should always try to use unique content in your website that is relevant for your users you are trying to attract. The HTML and associated coding to should also be relevant to the specific keywords and it will remove barriers to the indexing activities of search engines.

Why is it important to appear on top of the search results through SEO?  Here is your answer below:

From the graph below you can see that the top listing in Google’s organic search results receive higher traffic and the traffic keeps on decreasing with the second, third, fourth ranking.

(Source – chitika.com)

Apart from targeting your choice of keywords, using SEO friendly coding, a keyword analysis should always be performed for SEO optimization.With technology being changed constantly for SEO, it is imperative that you monitor your SEO efforts and adapt your strategy accordingly. If your SEO is performed correctly the results that can be achieved are tremendous. We have certified SEO experts at Mind Digital who are constantly trained according to SEO best practices as well as all the online marketing trends. As always if you need any SEO advice or are looking for an expert to boost your rankings online, please feel free to reach out to the Mind Digital team anytime.

Reference:-https://www.minddigital.com/is-seo-important/

Tips To Create A Good Backlink Profile

Content is king in terms of Search Engine Optimization and this statement which I am sure you have heard many times before is also one of the most over-stated facts about SEO. On the basis of only content, you cannot get higher rankings within the search engines. You need to do something beyond just create unique content such as both on-page and off-page SEO. Nowadays with the changing landscape of SEO, you hear most experts discuss mainly 2 things which are content and on-page optimization. Off-page SEO has importance that needs to be taken seriously, however it is not as important as before but still a vital part of your digital strategy. Today, we are going to discuss about how you can create a good backlink profile to help with your SEO rankings. Creating a good backlink profile comes underneath the remit of off-page SEO activities. Below, we will give you some simple advice on how to create a good backlink profile.

1. Pick Targeted Keywords – The first step is finding the main keywords that you want your website to rank for. This is critical and the first task which you need to undertake before doing anything else so you know exactly where you want to be. Ensure that you are doing research and thinking thoroughly about where you want your business to be viewable online. You should ideally target 5 to 10 keywords in the beginning that are not very high competition that you would like to rank for within the search results. After this is complete; your strategy, content, and goals should revolve around these targeted keywords.

2. Main Competitors - Once you have completed the first step, the next thing you need to do is see who are the competitors that are ranking for your targeted set of keywords. Once you have completed this and identified all the main competitors, move on to the next step.

3. Backlink Analysis – You now have your list of targeted keywords and your main competitors, great! The next step is analyzing and seeing what are the backlinks of these competitors. There are many free online tools that are available through which you can explore the backlinks of any website. Use these tools to identify the links and once you have this detailed list of backlinks, you should filter the quality sites into a separate list.

4. Get Links From Similar Sites – This is a lot easier said than done, however try your best to get links from the same site or similar sites to your webpage. Use techniques such as content seeding, creating valuable content that the website owner would want to share with their audience to generate you a backlink or even just contact the webmaster directly. Links from similar sites shows the search engines that your website is also relevant for the same topic.

This above list are some simple steps you can follow to get higher rankings by improving your backlink profile through targeted efforts. You would be surprised how far you can get with thinking things through and creating a good SEO plan. If you need any assistance or help with your SEO or anything else digital marketing or development related, please feel free to reach out to the team at Mind Digital Group.

Reference:-https://www.minddigital.com/tips-to-create-a-good-backlink-profile/

An SEO Company Can Help Your Website

When IBM decided to enter cognitive computing and developed their Watson computer system, they decided to first develop it specifically to answer questions on Jeopardy and famously pitted the computer against former winners Brad Rutter and Ken Jennings. The resulting publicity has made Watson more or less a household name. The Jeopardy match-up resulted in invaluable coverage in the media which would otherwise have cost IBM millions of dollars in publicity expenses.

Marketing and publicity are a key part for any brand or business. Which is why the expensive half-time commercial slots during the Super Bowl cost $4 million for a 30-second spot and yet, there is no shortage of buyers.

In the online world, making a website popular is clearly one of the necessary conditions for website owners and Ecommerce businesses if they want to survive and flourish. One of the ways to achieve popularity is via Search Engine Optimization (SEO) with an SEO company. SEO is at the opposite end of the spectrum from Super Bowl half-time ads. SEO is entirely free and the only investment being the SEO professionals themselves times.

Of course, digital marketing is an ever growing activity and online businesses need to opt for paid online marketing activities such as search advertising, PPC advertising and online video ads. Such paid online marketing campaigns can be effective in the short run and they are typically the preferred method when the intention is to promote a short-term activity such as an end-of-season sale. But nothing beats SEO as the preferred vehicle of online marketing to increase a brand’s online profile in a sustained manner as once you achieve rankings, it’s free traffic.

SEO company
For those who are serious about their online business (which includes all Ecommerce businesses at the very least), there are two essential requirements for enduring success: 1) have a user friendly, functional and simple-to-use website with a great user interface and 2) engage a digital marketing company to help you with the SEO aspect of your business in an ongoing fashion.

SEO is for the long haul
Why do you need to hire an SEO company instead of doing it in-house? Well, that is because SEO is a job for professionals who have gained long years of experience by working in the SEO business. They have in-depth knowledge and perspective about both the past and the future possibilities of SEO.

With SEO professionals at an SEO company are taking care of SEO for your website, you will be assured that all the basics are taken care of: such as on-page and off-page optimization. SEO professionals will also know to avoid the deprecated practices or black hat SEO techniques.

Search engines like Google are taking action against those websites who try to artificially enhance their organic search rankings on the search engine result pages (SERPs). An SEO company that knows what they are doing will ensure that the website is appropriately optimized, no illegal quick fix solutions are tried. When it comes to SEO and website organic search rankings, the smart ones know that ‘slow and steady wins the race’ is the motto to remember and follow. There are no quick fixes. For example, if a site is old, it will a get certain amount of value and weightage in Google’s rankings irrespective of other qualitative aspects of that site.

SEO is a many-splendored thing
SEO is not a single monolithic thing anymore — if it ever was. SEO comprises of many things. Apart from the off-page and on-page optimization mentioned earlier, SEO professionals at an SEO company will ensure that there is no duplicate content on the website. Google chooses to punish sites with duplicate content (since in Google’s view, such sites do not add value to the internet; and Google is right here) and it is better to remain careful rather than seeing your hard-earned position in the SERP suddenly vanish. With numerous algorithm changes such as Google Penguin, Google Panda (not named after the cute animal), and Google Hummingbird, Google is trying to adapt to changes in user behavior as well as trying to provide the best and the most relevant links in the organic search results.

After all, Google’s (and other search engines’) reputation relies on such website providing authoritative answers to users’ queries. The changing nature of audience behavior includes such seismic shifts as the inevitable predominance of mobile devices to access the internet. To cater to these changes, Google is changing its algorithm to be able to better meet the needs of its customers. These are all things that your SEO company that you are working with will need to keep mind.

With the growth of mobile, voice search has grown. And with the Google Hummingbird changes, Google has revealed how it seems to answer truthfully any question put to it. Today of course, Watson is much more than a Jeopardy winning computer server. Watson has morphed from being unbelievably good at Jeopardy to helping cancer specialists make sense of the growing volume of medical literature comprising of endless data from current and old studies, clinical trials, side effects of drugs, drug combinations to avoid, etc.

Similarly, SEO professionals will take the guess work out of SEO. Apart from making sure that the website adheres to all the rules from search engines, SEO professionals that are working at an SEO company will develop and implement long-term plans to improve your site’s SEO. That includes running content marketing and social media marketing campaigns to improve the website’s SEO.

SEO includes content marketing & Social Media marketing
For a website to get good ranking in the organic search results, it needs to have great on-site content which the SEO company you are working with can advise you on. Google gives great weightage to authentic and authoritative content. Hence, SEO professionals ensure that websites have a deliberate approach towards content marketing which includes regular blog posts.

Blogging, email marketing, white papers, Slideshare presentations, etc. are a few of the ways of generating and then sharing great content. If the community of users likes this content and consumes it and shares it, this will give a signal to the search engines that this is valuable content. That will translate into those sites getting good rankings in the organic search results. If the content on a site gets many Social Media shares, this tells the search engines that this is authentic, meaningful and powerful content created by experts or industry leaders.

Search engines will display such sites higher up in the search rankings. Of course, the final rank of a site is determined based on ‘more than 200 factors’ as Google might put it but having good content is one of the most effective ways to enhance your site’s SEO in an effective and long-term fashion. An experienced SEO company can guide you and the do’s and don’ts in this area.

An SEO company specializing in content marketing will ensure that your site has great content. Social Media is the other great battlefront for the modern SEO professional. This battlefront must also be conquered if your website wishes to last for long. Social media — Twitter, Facebook, etc. — is the place where you have to post funny and relevant content which will get widely shared and disseminated among peers in a user group.

When a blog post shared on Social Media gets numerous Likes or Retweets, that gives the search engine the idea that this is a good site with interesting content. Of course, for content to be shareable, they have to avoid the cardinal mistake of being boring. Content can be boring because of many reasons — it can be too technical, archaic, or arcane, it can be presented in a soporific manner, it may lack the factors that make a post go viral such as having images or an emotional core to it. A good SEO company knows the balance that needs to happen in this respect

Social Media is sort of a pressure release valve for many busy working people. Hence, the popularity of cat videos on the internet — or videos of human twins doing funny stuff and so on. An effective Social Media marketing strategy will take into account such rules of the game as when to post content and how often to post content to each of the different social media platforms.

SEO companies with proven social media marketing strategies and expertise will be long-term assets for your company Once you get your ‘content strategy’ honed, you will likely get a pretty popular website which attracts endless unique visitors as well as a devoted band of regular readers. The deep engagement with your community of readers apart from the large number of social shares will give the right signal to the search engine that the website is an authority on that given business vertical. This will help your website rank higher in organic search results leading to more search engine users discovering your website.

Conclusion
For the above reasons, Search Engine Optimization (SEO) by an experience SEO company can lead to greater popularity for your website. If you are looking for a reliable, trusted and experienced SEO company that can help you achieve higher rankings, please feel free to reach out to the team at Mind Digital Group for any of your digital marketing needs.

Reference:-https://www.minddigital.com/an-seo-company-can-help-your-website/